Mitsubishi Motors Reports 79 Percent Increase for Outlander Sport Sales in May
#1
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Mitsubishi Motors Reports 79 Percent Increase for Outlander Sport Sales in May
Mitsubishi Motors North America (MMNA) today reported the U.S.-built Outlander Sport achieved a year-over-year sales increase of more than 79 percent in May.
The 2,226 units sold is the second-highest-ever total of Outlander Sport sales in a month and marks the ninth consecutive month of sales increases for the fuel-efficient CUV. Outlander Sport sales are up more than 48 percent year to date.
"Outlander Sport continues to lead an increase in traffic to our dealer showrooms," said MMNA President & CEO Yoichi Yokozawa. "This attractively priced CUV is appealing to many customers looking for a crossover with high fuel-efficiency and outstanding safety features."
Outlander Sport recently received a "Top Safety Pick PLUS" designation from the Insurance Institute for Highway Safety (IIHS). Outlander Sport was one of only two vehicles in the Small SUV category to receive IIHS’ new and highest accolade for vehicles that offer superior crash protection and meet new, tougher crash safety standards.
"We will carry this positive momentum through the summer selling season with increased network television advertising and the introduction of our all-new 2014 Outlander," Yokozawa added.
Lancer sales were also up, more than 15 percent for the month compared to the prior year and more than 43 percent year to date.
Sales of Mitsubishi models currently in production were up more than 31 percent compared to May 2012. However due to discontinued models, total overall Mitsubishi sales were down 15 percent.
The 2,226 units sold is the second-highest-ever total of Outlander Sport sales in a month and marks the ninth consecutive month of sales increases for the fuel-efficient CUV. Outlander Sport sales are up more than 48 percent year to date.
"Outlander Sport continues to lead an increase in traffic to our dealer showrooms," said MMNA President & CEO Yoichi Yokozawa. "This attractively priced CUV is appealing to many customers looking for a crossover with high fuel-efficiency and outstanding safety features."
Outlander Sport recently received a "Top Safety Pick PLUS" designation from the Insurance Institute for Highway Safety (IIHS). Outlander Sport was one of only two vehicles in the Small SUV category to receive IIHS’ new and highest accolade for vehicles that offer superior crash protection and meet new, tougher crash safety standards.
"We will carry this positive momentum through the summer selling season with increased network television advertising and the introduction of our all-new 2014 Outlander," Yokozawa added.
Lancer sales were also up, more than 15 percent for the month compared to the prior year and more than 43 percent year to date.
Sales of Mitsubishi models currently in production were up more than 31 percent compared to May 2012. However due to discontinued models, total overall Mitsubishi sales were down 15 percent.
#4
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iTrader: (1)
Its the CVT that kills us. Still questionable.. why a ralliart version wasnt made.. let alone not even in the talks as a concept, outside of the "evolander" back in 2007.
An ideal resolution would have been to add/option the sst; which would have made our mods endless; considering it is a "Crossover".
#6
Evolved Member
Considering we bought TWO of these O.Sports within 2 months of each other at the start of this year... I'd say we helped their stats, just a tiny bit.
Now give us the Turbo version With a new more robust CVT, ASAP!
Now give us the Turbo version With a new more robust CVT, ASAP!
#7
Evolving Member
It's Good to see sales are up. crazy to think that O.S is what keeping MMNA Afloat. Maybe they will take the gamble and make a powerful version and bring out more models to stay here longer. :-/
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#8
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I agree either beef up the trans options so that the aftermarket can turbocharge these without having to limit power to 225-250 hp or just release a a ralliart version with SST trans and be done with it.
The new Outlander Hybrid has some promise but the styling is not for me. I would rather see that same tech carried over to the Outlander sport where it can deliver 250 hp or so on demand with the electric motors kicking in to supplement the 2.0L motor.
The new Outlander Hybrid has some promise but the styling is not for me. I would rather see that same tech carried over to the Outlander sport where it can deliver 250 hp or so on demand with the electric motors kicking in to supplement the 2.0L motor.
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May 17, 2013 02:25 PM