J.D. Power and Associates Reports:
Evolved Member
Joined: Aug 2002
Posts: 590
Likes: 0
From: Phoenix, AZ
Originally Posted by EVOTEXAS
You misunderstood. Please devise and implement a more accurate assesment of the market than JD Power has done. I do not need a longer paragraph explaining your idea. I know what your idea is. I read the same book some time ago. However, the world isn't idea(l). It's about money. Are you going to PAY for more accuracy? I didn't think so. JD Power's sample and method of administration is as good as it gets for the amount spent. Marketing isn't cheap and it is also somewhat generic in nature. Let me know your more accurate results when you get them. Thanks.
I'm not sure why you take offense to my opinion, I did not intend to offend.
I simply like to indicate that blindly following these results will NOT necessarily ensure the same owner experience as the survey indicates.
To answer your question about surveys that might more accurately represent owner experience, the German Auto Club (ADAC - TUV), which has 15 million members, has devised an interesting approach. Since it is in German, I'll quickly explain it here:
Total members for each brand and each model.
Total number of service calls received for each brand and model by members in a year. The service calls are then separated into problem categories (engine, tranny, electrical, etc.)
Here's the site, it's subscription unfortunately.
http://www.adac.de/Auto_Motorrad/pan...geID=69904%230
This focuses primarily on mechanical quality and reliability and ignores fit & finish issues.
BTW, as a consumer I don't have to pay for what J.D. Powers does.
Originally Posted by evomk8
It seems you missed my initial point. J.D. Powers results are an indication at best.
I'm not sure why you take offense to my opinion, I did not intend to offend.
I simply like to indicate that blindly following these results will NOT necessarily ensure the same owner experience as the survey indicates.
To answer your question about surveys that might more accurately represent owner experience, the German Auto Club (ADAC - TUV), which has 15 million members, has devised an interesting approach. Since it is in German, I'll quickly explain it here:
Total members for each brand and each model.
Total number of service calls received for each brand and model by members in a year. The service calls are then separated into problem categories (engine, tranny, electrical, etc.)
Here's the site, it's subscription unfortunately.
http://www.adac.de/Auto_Motorrad/pan...geID=69904%230
This focuses primarily on mechanical quality and reliability and ignores fit & finish issues.
BTW, as a consumer I don't have to pay for what J.D. Powers does.
I'm not sure why you take offense to my opinion, I did not intend to offend.
I simply like to indicate that blindly following these results will NOT necessarily ensure the same owner experience as the survey indicates.
To answer your question about surveys that might more accurately represent owner experience, the German Auto Club (ADAC - TUV), which has 15 million members, has devised an interesting approach. Since it is in German, I'll quickly explain it here:
Total members for each brand and each model.
Total number of service calls received for each brand and model by members in a year. The service calls are then separated into problem categories (engine, tranny, electrical, etc.)
Here's the site, it's subscription unfortunately.
http://www.adac.de/Auto_Motorrad/pan...geID=69904%230
This focuses primarily on mechanical quality and reliability and ignores fit & finish issues.
BTW, as a consumer I don't have to pay for what J.D. Powers does.
I am not saying as a consumer you should pay for what they do. I am saying that in order to become more "accurate" JD Powers will. When the improvement will be marginal for the amount spent, the amount will not be spent. You're missing my point. I am asking you to put yourself in their shoes. No offense taken, just trying to have a reasonable conversation.
Evolved Member
Joined: Aug 2002
Posts: 590
Likes: 0
From: Phoenix, AZ
I am thoroughly enjoying this conversation by the way and am glad I did not offend.
I understand that as a business, J.D. Power is here to provide a service and make money (which they do via automakers). I am not discounting their legitimacy, nor their procedures.
I do research and deal with the difficulties of getting accurate data on a near daily basis.
As a consumer (I'd like to think of myself as a well-researched consumer...
), however, I like to caution about putting too much emphasis on ratings obtained via survey response. Most consumers are not aware of the limitations of this type of research.
I understand that as a business, J.D. Power is here to provide a service and make money (which they do via automakers). I am not discounting their legitimacy, nor their procedures.
I do research and deal with the difficulties of getting accurate data on a near daily basis.
As a consumer (I'd like to think of myself as a well-researched consumer...
), however, I like to caution about putting too much emphasis on ratings obtained via survey response. Most consumers are not aware of the limitations of this type of research.
Originally Posted by evomk8
I am thoroughly enjoying this conversation by the way and am glad I did not offend.
I understand that as a business, J.D. Power is here to provide a service and make money (which they do via automakers). I am not discounting their legitimacy, nor their procedures.
I do research and deal with the difficulties of getting accurate data on a near daily basis.
As a consumer (I'd like to think of myself as a well-researched consumer... ), however, I like to caution about putting too much emphasis on ratings obtained via survey response. Most consumers are not aware of the limitations of this type of research.
I understand that as a business, J.D. Power is here to provide a service and make money (which they do via automakers). I am not discounting their legitimacy, nor their procedures.
I do research and deal with the difficulties of getting accurate data on a near daily basis.
As a consumer (I'd like to think of myself as a well-researched consumer...
), however, I like to caution about putting too much emphasis on ratings obtained via survey response. Most consumers are not aware of the limitations of this type of research.Well, then we mostly agree. I just think that it would be wise for any consumer to take any report, advertisement, rating, etc. etc. etc. with a few grains of salt. We agree on that much I know. Take care.
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