| evo_dan |
Mar 19, 2002 10:16 AM |
My pointless babbling rant
Here is why I think this could be true. This has been my view for some time now, just been too lazy to type it all out. Again, this is only my view:
Mitsubishi is not bringing the Evo to North America (or anywhere else in the world) in order to make money on Evo sales. I'd be suprised if they sell it for anything much more over cost (but expect those jackass dealerships to try and make the money). The purpose of the Evo is "image". The right image can sell product, even if the product sucks. The Evo is Mitsubishi's flagship of performance and technology and they want to convey to the consumer the "image" that this performance and technology has filtered down into every vehicle they sell. If they succeed, they will gain the consumer's confidence, thus improving sales in all their vehicle lineups. However, in order to accomplish this, the Evo HAS TO KICK ASS in it's original Japanese specs. It is not advantageous for Mitsubishi in their marketing image as a company to have a detuned Evo without the Recaro's or Brembo's or anything else missing from the North American Evo that we have all been afraid of. They just may invest the money for the extra R&D needed in order to keep a close to Japan spec Evo, planning to get greater returns from what the Evo does for the companies image.
But why a Jan.-Feb. 2003 release? I'm sure the North American Evo is finalized or very close to it. Looking at Mitsubishi's financial statements, it seems their fiscal year starts in the spring. Perfect time to release the Evo. Don't forget, when a company makes a decision they greatly consider how this may affect their stock price. A company not only tries to create the right image so the consumer buys their product but, they also try to convince those playing the market, so as to incease share value. Mitsubishi is also opening up dealerships throughout Canada almost the same time. If all of this works and comes together, their next fiscal year report will look very good, making Mitsubishi a more desirable company for investors to invest in.
I guess (if I'm making any sense) what I'm trying to say is, I feel the Evo will be very close to Japan specs when it arrives. I could go on a hole pile more but I got sick of typing.
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