Why does everyone think that dealers are being unfair about markup. Put your self in their shoes, would you markup a limited production car? You would be a fool not to.

 

Well, lets see......because Mitsubishi emphasized the affordability of this car for around $30K. It kind of defeats that purpose dont you think? The economy is bad, I think it's pretty audacious to mark up the car 10 grand while all other companies are marking down to sell, even the Z06...

It's only limited production for right now. Spoke with a few mitsu guys, they say that there is no real limit. After the 6500 sell, then they will send more.

 

but if you do not have 30,000 dollars to spend then that person should not complain. no mitsu dealers are twisting arms to buy it.

 

I agree with Coolguy! went through a whole lot of effort retooling the car to get the price down to sell the car in the U.S. and some dealerships mark it up to nearly the same price point that was being avoided. I understand your point Life but at the same time from a business standpoint you usually end up getting penalized when you cost your boss/company money, right?

 

Haha, have you heard about them 15K markups? OMG that is such BS. If some stupid dealer wants to markup the car 15G's, I'd rather go with a damn new M3. 45,000 for a 30,000 car? Thats a 50% markup. Sure, the EVO is a nice car, but it is still not worth 45Gs. Sorry, just had to bring this up.

 

We're (I) am pissed about markup because I have been waiting for this car for a very very long time, when it was unveiled he said 28k, a lot of us have been saving. Now it's 40k. And they're not twisting our arms to buy it, so we probably won't. The only people who will are over eager people who could care less, and they'll be the first ones to test the limits of this car and ruin it for all of us when insurance is incredible.

 

I don't play the markup game, a little patience goes a long way... I'll wait a year or more and wait till they can't get rid of the EVOs.

 

The more and more I think about it, the more and more I think about how impossible it will be for me to afford the evolution. I'm having a hard time paying for the eclipse and it's notes are $332 a month, even when I trade it back as a down payment, the notes for the evo will be at least that or more, I'm getting worried.

 

You do realize if you didn't put a significant amount down (50%) on your Eclipse, you'll owe more on the car than it's really worth, right? That means it isn't going to help you in a down payment at all, but hurt because you need to roll in the negative equity that you have on that car.

 

Ouch!! My head hurts!!

 

That is why they made the list of dealers that are selling at MSRP you have a choice. Out of the 600+ dealers not all of us are marking them up.

 

At 10k markup, let them sit on the floorplan for a while. Dealers are having to play a game of finding a fish that will buy the car at that price, or have the car around for months while the market lowers the price to below invoice. For the first month or so, I'd prolly have a 10k markup too, so that I don't actually sell them but generate LOTS of foot traffic because I have them EVO's in stock.

 

I think we are just talking about the same thing over and over. Let the dealers do what they want. One thing is clear the price will come down and believe me we are not going to have to wait a year for that to happen.

The car is awesome but if a few month represents saving 5k well you know what I will wait. The STI is coming out in a few month and that's direct competition to the EVO.

Me I am going to wait. I am not in a hurry to buy the car, I will have it my way. I am not going to pay 5K for a few month bragging rights. Because that's basically what people are doing 5k for bragging rights.

Claudio
95 GSX
pray for rain

 

We live in a Capitalist state. Every individual or company tries to maximize profit through their wages, sales, etc. As consumers we have to live with this ideal with everything we buy that are big ticket items like houses, cars, appliances, and boats.

Right now in the basic economic world of supply vs demand, with so few Evo's being here, the scales are heavily tipped in the dealer's favor for them to charge additional mark up over MSRP if they choose to do so. If a mfg has a hot item in limited supply, then they've got the upper hand and are going to take advantage of it where possible since they know some consumers simply don't care how much of a value they get when purchasing these items.

As Mitsusalesguy said, not all dealers are charging a mark up, even in the current situation so advantageous to them. Perhaps they are dealers in states where their sales market will be slower on Evo's, maybe they operate with less cash in the bank and don't or can't pay floor plan payments on their inventory. I'm sure more reasons can be tacked on to this, but I think the point has been illustrated.

It all comes down to the choice of you the consumer to determine your fate in the world of supply vs demand. No one is forced into buying the car at a dealer that charges an additional mark up. If you've got the extra $5k, $10k, or whatever is required to buy the Evo, make the decision based on how much you simply must have the car right now given your financial situation. If you think it is unacceptable to pay additional mark up over MSRP (as I do), then don't sign on the dotted line - walk away! Try to find another dealer, or in a worst case scenario for your psyche and best case scenario for your wallet, WAIT a few months so that the supply catches up with demand.

Car sales in general are just starting to slow down. The entire auto industry has turned itself into a ***** of cheap money with zero everything. Up until now it's worked to keep sales from lagging since 9/11, but the finance arms of the auto mfg's are running huge loads of debt to give out this cheap money. More consumers with high paying jobs are losing them, and taking longer than ever trying to find an equivalent position (trust me I know ).

Consumer confidence and spending is still retreating, not growing. The fallout of this is just beginning to make itself apparent in some of our major consumable sectors such as autos and housing. This market situation doesn't bode well for any auto dealer trying to charge higher than MSRP no matter the make, model, whatever. If anything it will force them to sell closer to the average profit a dealership makes on new car sales - which is 2% to 3% above cost. The Evo will end up turning into just another piece of steel that a dealer will want to roll off the lot so it will turn into a debt that belongs to you vs them.

DF

 

The whole point is that Mitsu will spend a lot of time figuring out what the market will bear in terms of pricing - marketing 101. Marking up, may result in a few extra dollars for a dealer, but ultimately, if Mitsu marketing department is correct, the buyers will vote with their feet and wait for the price to come down to reality.

SO DON'T PAY OVER MSRP. It is just a car after all - albeit an awesome one - but $5k in my pocket in this economy is better than giving it away to a greedy dealer.