mitsu comercial
Newbie
Joined: Dec 2003
Posts: 64
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From: Philly (Bucks Cty.)
In the minds of most people in this country, Mitsubishi is still regarded as a low-rent Japanese car. Their reputation in Japan isn't so good either. I can't imagine that the brand perception is anywhere near where they want it to be.
The thing about that particular commercial is that I don't remember EVER actually seeing it on TV. On the other hand, who could have missed those commercials for the new Galant some years back??...the ones with the "Lust for Life" soundtrack.
Yeah, maybe someone there does get it, but they have a lot of work to do.
In the minds of most people in this country, Mitsubishi is still regarded as a low-rent Japanese car. Their reputation in Japan isn't so good either. I can't imagine that the brand perception is anywhere near where they want it to be.
The thing about that particular commercial is that I don't remember EVER actually seeing it on TV. On the other hand, who could have missed those commercials for the new Galant some years back??...the ones with the "Lust for Life" soundtrack.
In the minds of most people in this country, Mitsubishi is still regarded as a low-rent Japanese car. Their reputation in Japan isn't so good either. I can't imagine that the brand perception is anywhere near where they want it to be.
The thing about that particular commercial is that I don't remember EVER actually seeing it on TV. On the other hand, who could have missed those commercials for the new Galant some years back??...the ones with the "Lust for Life" soundtrack.
Evolving Member
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Joined: Oct 2005
Posts: 168
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From: South NJ transplant from SoCal originally
Well ford sells how many mustangs cars per year, like 50k or somethin? Ford can make commercials like that. Mitsubishi brings in how many evos per year in the US, 5-6k or so? Its not worth the effort to advertise them in commercials.
I agree though that its lame for Mitsu not to keep showing that original Evo commercial they had back when it the evo came out in the states. They probably got **** because it "promotes" street racing or some crap. Meanwhile, Subaru has lots of commercials for the WRX, etc showing the rally inspiration, etc.
Even the MOD events in Cypress.. I remember the main mitsu guys organizing it originally had no clue about the people involved over the years in the states that supported the whole racing scene over the years with 1gs and 2g DSM's. You have a bunch of people working at Mitsu that are not "car guys", that is the main problem. A few of the big designers there have left recently due to a lot of bull**** red tape too.
Scott
I agree though that its lame for Mitsu not to keep showing that original Evo commercial they had back when it the evo came out in the states. They probably got **** because it "promotes" street racing or some crap. Meanwhile, Subaru has lots of commercials for the WRX, etc showing the rally inspiration, etc.
Even the MOD events in Cypress.. I remember the main mitsu guys organizing it originally had no clue about the people involved over the years in the states that supported the whole racing scene over the years with 1gs and 2g DSM's. You have a bunch of people working at Mitsu that are not "car guys", that is the main problem. A few of the big designers there have left recently due to a lot of bull**** red tape too.
Scott
No offense intended to YOU by this post, glad you could be part of it but, this commercial is another reason Mitsubishi's marketing absolutely SUCKS ***. I don't know who they have running the show but the show sucks.
I don't want to see people dancing and singing in a car, it's like the old Eclipse commercials. Worthless. SHOW ME WHAT I AM BUYING. It's not a freaking dating game, I don't care who is in the car or what they are listening to or if they have any freaking rhythm.
If it's an EVO, show it doing some cornering, braking, kicking a Mustangs butt, show it in a rally, show 5 people fit in it, hell show one running 8's in the 1/4 mile, then they will sell.
If it's an Endeavor, show me what it will do what it is made for.
Christ Mitsubishi's advertising programs is whacked!!
You guys ever seen the commercial by Ford for a new Mustand with the cop car chasing it? Made me want to go buy a Mustand IMMEDIATELY.
I don't want to see people dancing and singing in a car, it's like the old Eclipse commercials. Worthless. SHOW ME WHAT I AM BUYING. It's not a freaking dating game, I don't care who is in the car or what they are listening to or if they have any freaking rhythm.
If it's an EVO, show it doing some cornering, braking, kicking a Mustangs butt, show it in a rally, show 5 people fit in it, hell show one running 8's in the 1/4 mile, then they will sell.
If it's an Endeavor, show me what it will do what it is made for.
Christ Mitsubishi's advertising programs is whacked!!
You guys ever seen the commercial by Ford for a new Mustand with the cop car chasing it? Made me want to go buy a Mustand IMMEDIATELY.
