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What Are New Incentives?????

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Old Jan 6, 2004 | 11:50 AM
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What Are New Incentives?????

Anyone know what the mits. incentives are now that the last ones expired, and will they finally give the evo cash back??
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Old Jan 6, 2004 | 12:50 PM
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Evo only still qualifies for the $1000 customer loyalty. That's it.
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Old Jan 6, 2004 | 03:18 PM
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Man, mitsu is REALLY screwing the dealers if they don't offer cash back. How do they expect them to make any reasonable profit on 03's coming in??
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Old Jan 6, 2004 | 04:21 PM
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The reasonable profit is supposed to come from the buyer, not from Mitsu. It's the buyer's who screw the dealer, not the company.
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Old Jan 6, 2004 | 05:19 PM
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Originally posted by LDB
The reasonable profit is supposed to come from the buyer, not from Mitsu. It's the buyer's who screw the dealer, not the company.
This is true to a certain extent, but not when you are still producing 03s as others are coming out with 05s, and expecting dealers to move them without any help.
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Old Jan 6, 2004 | 06:20 PM
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'03, '04, '05 is all baloney anyway. If they all labeled them based on year of production we wouldn't have the issues we have based on the current system.

I would give more credence to this argument if we were discussing a production run of xxx,xxx units by company Y of their blandmobile. When discussing an Evo or STi or similar vehicle the model year isn't as great a factor. It's still one of only x,xxx in existence... minus those already crashed out by immature, foolish, incapable, drunk or otherwise inattentive drivers.

It's really time for consumers to quit being totally selfish. I'm not saying everyone should walk in and pay MSRP plus $xxxx in ADM. I am saying that a price somewhere between MSRP and invoice is a fair price and buyers shouldn't grind the deal to death. Pay the fair price, start enjoying the car and let the salesperson make a modest income.
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Old Jan 6, 2004 | 07:12 PM
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Yea, sure, that would be great except for that you are going to lose huge amounts of value as soon as the car is driven off the lot. The fact is that some people pay invoice, or less, for the car...if you pay more then that, you eat that much more in depreciation the minute you sign the papers.

Shawn
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Old Jan 6, 2004 | 07:19 PM
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If anyone is screwing the dealers, it is whoever decided that it was a good idea to put dealer inventory on the net.

There are two dealers in my town, and I walked away from a deal with one to make a better deal with the second when the first dealer tried to squeeze a couple of extra hundred profit out of me - when I already knew that they had <<<12>>> EVOs in inventory.

Limited supply with excess demand means the dealers screw the buyer - excess supply with limited demand means the buyers screw the dealer. Everyone makes their own decisions, but in no code of ethics (business or otherwise) does it say I should have sympathy for the dealer who was charging $5000 over MSRP a few months ago and got stuck with the inventory.
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Old Jan 6, 2004 | 07:26 PM
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I think a lot of these problems stem form the fact that people bs about deals they got, which causes others to try for the same "deal". That, or someone posts an aberration of a deal, and people take it as the norm. (I also agree that 03,04,05 are nothing but numbers, but they are numbers that mean something when it comes time to sell, even if they were built the same day.)
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Old Jan 6, 2004 | 08:10 PM
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OT but two thoughts come to mind.

1) I thought dealers really made their coin in the service dept anyway.

2)I have yet to meet anyone who bought a car that researched the price before they bought said car. They go in and say I want to spend this much a month and leave happy that they got their price. We here on boards like this IMO are a minority.

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Old Jan 6, 2004 | 08:32 PM
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i got a free CD from buying the EVO!!!!!! it's actually supposed to be given when you test drive the Endeavor but the sales guy hooked a brother up!!!!
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Old Jan 7, 2004 | 07:51 AM
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THe dealers make ~3 percent profit when you buy AT invoice price. Anything on top of that is extra profit. The real money they make is on financing, and on your trade. My local dealer wouldnt give me what I want on my trade-so I'm selling privately. I pointed out to them that they could make a quick 1500 on my trade...but I guess I'll keep it =)

If you are shopping, I HIGHLY recommend reading "Don't get taken every time" by Remar Sutton. Great car buying book. It will make you much more confident in your negotiations. I feel all-powerful.
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Old Jan 7, 2004 | 08:19 AM
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All powerful but not all knowing by a long shot

Originally posted by tlatoani
THe dealers make ~3 percent profit when you buy AT invoice price. Anything on top of that is extra profit. The real money they make is on financing, and on your trade. My local dealer wouldnt give me what I want on my trade-so I'm selling privately. I pointed out to them that they could make a quick 1500 on my trade...but I guess I'll keep it =)

If you are shopping, I HIGHLY recommend reading "Don't get taken every time" by Remar Sutton. Great car buying book. It will make you much more confident in your negotiations. I feel all-powerful.
The dealer makes 2 to 3 percent IF they sell the car the day it comes off the truck. For every day it's on the ground they lose part of that money to floorplanning. If the car has been on the ground over 90 days that money is gone. The dealer makes profit on anything over invoice. The dealer makes "extra" profit by selling the car before 90 days is up and again on the $50 or if they are really lucky $100 unit bonus at the end of the year.

This is the typical misinformation floating around that makes people think they can buy a car for far below invoice. That and the fact so many people believe they are entitled to get a car for the dealer's cost. They're special so the dealer shouldn't make any profit on them and wait for the next guy to make a profit on.

Frequently they're the same ones who don't take into account the tax advantage of trading to see the true amount they are being allowed on their car. Remar Sutton isn't the deity of cars either. He's ok on some stuff but not on everything. Caveat emptor his book as well.
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Old Jan 7, 2004 | 09:08 AM
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LDB, I understand what you're saying when it comes to people thinking the dealer's make good money on invoice or below sales, many times they don't. But, I disagree that I should pay more so they can earn more. Fair is what the market will bear, not some number between the invoice and msrp.

If I can go into the dealer and get invoice price on the vehicle I want, so be it. If the dealer isn't making anything off of that, too bad. Just like I have the right to pass on buying, they have the right to pass on selling. If the market won't bear out a price they can profit from, that's their problem. As a business owner, I deal with break even points, cost analysis, and price setting often. You can not blame a buyer for wanting the lowest price they can get. You can blame yourself/sales staff if you let items go for less than you need to recoup.

Just my $.02
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Old Jan 7, 2004 | 09:30 AM
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Originally posted by roguenode
LDB, I understand what you're saying when it comes to people thinking the dealer's make good money on invoice or below sales, many times they don't. But, I disagree that I should pay more so they can earn more. Fair is what the market will bear, not some number between the invoice and msrp.

If I can go into the dealer and get invoice price on the vehicle I want, so be it. If the dealer isn't making anything off of that, too bad. Just like I have the right to pass on buying, they have the right to pass on selling. If the market won't bear out a price they can profit from, that's their problem. As a business owner, I deal with break even points, cost analysis, and price setting often. You can not blame a buyer for wanting the lowest price they can get. You can blame yourself/sales staff if you let items go for less than you need to recoup.

Just my $.02
No, I'm not saying anyone should pay any specific amount. That is up to negotiation between buyer and seller. My points are that at invoice the dealer NEVER makes good money. It isn't even accurate to say "many times they don't". They may make some profit but not what anyone would call good money if the tables were turned. The other point is that people shouldn't go in automatically assuming they are special compared to anyone else and they somehow "deserve" and "are entitled to" buy at or below invoice. No one is automatically entitled to take all the profit out of any purchase, not just cars.

tlatoani didn't give us any numbers to work with but I'd bet that the $1500 he believes could have been made on his trade at his numbers doesn't take into account the inspection and preparation for selling costs, the advertising costs, the selling costs and general overhead expenses. It very well may be that his numbers would only allow for a very small profit, if any at all. This opinion is based in part on Sutton's notion that every buyer should go in and grind till there's nothing left.

I just believe dealers deserve to make a reasonable profit on their transactions. I believe the same for the people selling me refrigerators, chicken dinners, shoes and any other commodity.
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