Sometime ago I heard about this and waited to see how exactly it would be implemented. The website is up with a coming soon message but is already taking pre-registration for this service.

What do you think about Mitsubishi Canada's latest initiative and will you sign up?

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Dealer-FX Group, Inc. and Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) announced today that Dealer-FX has been selected to be the exclusive provider of personalized owner’s welcome packages to MMSCAN’s new vehicle buyers, effective immediately.

Toronto, November 29, 2011 – Dealer-FX Group, Inc. and Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) announced today that Dealer-FX has been selected to be the exclusive provider of personalized owner’s welcome packages to MMSCAN’s new vehicle buyers, effective immediately. In addition, Dealer-FX is also developing and implementing an advanced MMSCAN owner’s portal called MyMitsubishi.ca that will be launched mid-December.

The direct marketing packages will serve to thank new customers for their purchase and reinforce their buying decision by highlighting the benefits of Mitsubishi vehicle ownership, including MMSCAN’s industry-leading new vehicle limited warranty. Additionally, the packages will supply information about MyMitsubishi.ca. The portal will allow customers to securely navigate through detailed information, such as maintenance history, safety and technical notices, service promotions and exclusive offers from MMSCAN and its partners. Users will also have the convenience of being able to schedule maintenance and test drive appointments online.

“We are excited to provide buyers of new Mitsubishi vehicles with a dynamic package that welcomes them to the Mitsubishi family and provides them with all the information they need as a new owner,” said Peter Renz, Director, National Marketing for Mitsubishi Motor Sales of Canada Inc. “Dealer-FX has been an excellent partner for us in many retention initiatives and they were the logical choice when it came to engaging our customers after the sale and helping us to enhance their ownership experience.”

“Providing customers with a strong aftersales package and ownership portal will help to establish a stronger connection with the Mitsubishi brand and also help improve owner retention,” said Gary Kalk, President and CEO of Dealer-FX Group, Inc. “The MyMitsubishi.ca site will consistently create a positive experience for customers by giving them the convenience of having everything they need as a Mitsubishi owner at their fingertips.”

Dealer-FX is an automotive marketing and performance management company that focuses on the customer experience. Our retail operations and marketing background helps our clients acquire, satisfy and retain more customers, all while maximizing sales and profits.

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sales tool, doesnt address the current state of dealerships.

 

true. I think their hope is that it will have some people return to the dealerships for service.

Unfortunately I am not sure if this will work. Depends on how they implement this. In theory it could backfire and cause some to print their reports and go elsewhere to get service done on the car.

 

They're mailing the info to recent buyers as well. I got it in the mail and expected the site to be up, but

 

They're trying to save an already sinking ship.

 

mY TWO cents.......

You boughts a mitsu you owned your self........ period.

yes The evo and RalliArt are decent bang for the buck, but these dealerships are all ashholes and thieves.

Ill drive my car till the wheels fall off an never look at another mitsu?
Anyone else feel the same?

 

I can certainly appreciate what you are saying, as I have had bad experiences with three GTA dealerships in the period of just over one year.

If things don't get better in terms of dealer service and real repair options for the SST tranny, I will be trading in and switching brands before my extended warranty expires.

 

All mitsu dealers suck for the most part, I've had my share of issues with them as well

 

I wont be looking at them again. I like my lancer its still a really nice car and runs well but the dealerships have screwed up over and over again and they keep closing down.

I dont see how this website will be intergrated with the dealerships, the website is a positive move forward but means nothing if the dealerships dont reconize it.

 

I don't know if this has already been tried in the past, but does anyone think there is value in combining our collective poor experiences with GTA dealerships into a formal document to present to Mitsu Canada?

Many of us have a laundry list of complaints, and it would be nice to get some press on this if possible. I noticed the following article in the Star's Wheels section on the weekend. Maybe it's worthwhile to contact the president of the TADA to voice our concerns to Mitsu Canada:

http://www.thestar.com/article/11223...-in-a-car-sale


Could also be a completely wasted effort, but I'm trying to be positive

 

Short Answer : I dont think it will help, I think Mitsubishi knows of the issues.

Long Answer : I have spent 2 years, (the early part of the car club days) trying to work out the clear issues that are present when it comes to customer service. In the beginning, things were great. But unfortunately, because staff at Mitsubishi Dealers change so rapidly. It became impossible to maintain the alliance and level of service. I quickly discovered early on that dealerships are fundamentally unstable. GM's change, managers change, and more importantly, front line staff change. There are countless examples, of a dealership that would embrace the aftermarket and the youthful crowd and then fumble the ball. The number one reason is because of staff change. Second, Mitsubishi Corp has gone out of their way to tell dealerships no aftermarket. PERIOD. And when that crack down happens you have staff that are nervous about offering anything that will get them in trouble.

I have spoken to Canada about this, letters and calls. But they are convinced there is nothing wrong with the dealership network. So I leave it there. It is the final word. Mind you the staff changes at head office as well so I am not sure what the stance is now. There are new executives in place.

Unfortunately. A large majority of our members do not go to the dealerships for service unless its 100% needed. Which is bad... people are not coming in for regular maintenance. Some say its because of price, but I dont think so. The price is not cheap, but it is somewhat reasonable for most items (excluding evo brakes lol). What I hear constantly from club members is their confidence in service.

The last time I visited a Mitsubishi dealership was Maple in Aug. Maple by the way, was probably the best dealership in terms of service in the GTA. Hands down. Most importantly, they had a MOD friendly stance.

 

The outcome is disappointing, but I am sure everyone appreciates the effort you put in an attempt to rectify the situation.

The positive feedback I read on here on Maple prompted me to give them a visit last year, and I found they were refreshingly professional.

On the topic of mod-friendly dealers, are any left? I don't want to draw any conclusions on Motor City's policy given their sponsorship of Jeff Pippy, but one would hope they are.

 

While I met with them last year. They have offered discounts. But in terms of mod friendly. They have not confirmed that status.

Brampton is considering a program.

Thats it, everyone else has been firmly anti modding. Some dealers even turning away people who wanted to install stoptech stuff.

 

Last time I was at Dixie (back when Darren was still working in parts), they were selling a small amount of aftermarket items (rotors and a few other things I believe). I wonder if that is still the case.

 

Site looks to be live now. Has anyone signed up?