New Mitsubishi boss says automaker poised for U.S. comeback
Jul 13, 2005, 09:34 AM
#16
Originally Posted by lancerdealer
What you say is not fair to those of us that do a great job taking care of our customers.
Actually, you're right, it isn't fair to the dealers taking care of their customers. Problem is, it's not about what's fair to a conscientious dealer but about Mitsubishi's image among the car buying public.
Mitsubishi's challenge is to make sure that their customer receives a consistent response from the Mitsubishi dealer network. Kudos to those dealers that hold up their end of the bargain, but an underperforming dealer just underlines why it is so important to Mitsubishi to ensure customer satisfaction across the board. The customer is going to base their opinion on the service THEY receive, not on what some dealer is doling out to the good folks of Utah. Most of us are not going to move to get good service for a Mitsubishi product.
Jul 13, 2005, 10:00 AM
#17
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"We haven't done a very good job of telling our story as well as we can and as well as we will," Gilligan said in an interview with The Associated Press at the New York International Auto Show.
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