This thread is to expose to that they are marketing this car all wrong.

 

Mitsubishi shouldn't have marketed this car at all. Instead, they should have used that money to bring over the AYC/ ACD 6 speed GSR to the US. But NO, the idiots blow all their money on a movie marketed towards ricers and twelve year-olds.

 

They did marketing for this car?? Oh yeah.. that documentary that their cars were in.

 

are you talking about the rally video?

 

I have seen 0 marketing towards the EVO. All I remember are those 0,0,0 ads and lancer and eclipse ads

 

I saw one ad for the Evo, just one......
But I would of bought it if I saw 1000 or 0. Marketing had nothing to do with it for me.

 

blew ALL the marketing money on 2Fast2Furious, hence why you don't see any advertising for it. I'd rather have no advertising. The car sells itself to enthusiasts.

 

What's wrong with eating rice and watching 2f2f?

 

Monkeybishi has definitely goofed up the marketing on the Evo. How the hell do you market a $30,000 high performance car to 16-year old fast as furious crowd watchers and video gamers most of who can barely afford a used Honda Civic? If thats the target buyer they should have just slapped the huge carbonfiber wing on the regular lancer and been done with it.

I’ve actually run into a couple of people who knew about the Evo but didn’t know it made it to the US. One guy asked me if I got my USDM Evo legalized, and another guy was shock to find out that I had not modified a lancer and that the Evo actually made it here. Both of these people said this in just the past month.

I’ve seen WRX commercials since the beginning of its release constantly selling its performance. Now here the Evo is more of a pure performance car than the WRX and I have seen one commercial for it once that told nothing about the car. I bet the monkeys at bishi are wondering why the car has not been a huge success like the WRX. Duh… most of us are professionals in our late twenties who like high performance cars and are turned off by Christmas tree lit up Civics. A lot of people who may have been interested in the Evo and can buy it have no idea what it really is and what it is capable of – I have met plenty of people like that.

 

Hit the nail on the head.

 

There was a TV ad that ran for just 2 weeks

 

This is what I have been saying from the beginning. I just don't understand the marketing of the Evo at all.

Hell, even the Ralliart Lancer is a good performer: tidy handling, easy to heel and toe, nice clutch and shifter action. It really gives the Mazdespeed Protege a run for its money. And the Eclipse isn't a bad performer either. Why not play up this aspect of the Mitsu line-up? As it is, Mitsu is positioning themselves as a cheaper alternative to ricing out a Civic. Makes no sense...

Exactly. I'm a 28 year old doctor and I have to constantly explain to my colleagues why I spend so much money on what they think is just a riced-out econobox. No one knows what the hell an Evo is. But when I give them rides and tell them about the 10+ year heritage of the car, they seem to get it. One of my attending staff now says that if he had known such a car existed, he might have chosen it over his new S4 (this guy loves to drive). So why doesn't Mitsu take this approach?

It doesn't help that Mitsu is advertizing their ENTIRE line of cars as ricer alternatives to the Civic Si. Those Eclipse and Ralliart ads just make Mitsu look like a brand for stupid punk kids.

Emre

 

The "Fast2Furious" marketing approach used, combined with the lax credit controls, led to the current sales drought for the company (down about 25% over 2002).
The new CEO, the guy from Hyundai, has already announced that the new advertising, starting with the 2004 Galant, will focus on the product (rather than look like a music video).

Hopefully, this will help along. This might also lead to more respect for the EVO and the entire line-up. Not to mention more after-market support...

 

how many STi specific commercials do you see??

about as many as EVO commercials...