Mitsubishi CEO: We will not withdraw from U.S. market
Thread Starter
Newbie
Joined: Jun 2009
Posts: 20
Likes: 1
From: IL
Mitsubishi CEO: We will not withdraw from U.S. market
http://www.autoblog.com/2010/09/23/m...om-u-s-market/
Mitsubishi has had a very rough road the last few years. Its sales have fallen steadily since a peak year in 2002 when the brand pushed 354,111 units out the door. According to Automotive News, Osamu Masuko, President and CEO of Mitsubishi Motors Corporation, says he is often asked if the Japanese automaker is ready to pull out of the U.S. market. "It never enters my mind," he says.
The company with the triple diamond logo has big plans and lofty goals for the near future. Currently, Mitsubishi moves around 50,000 vehicles per year and Masuko's personal goal is to push that figure to 200,000 vehicles – an increase of 400 percent. He believes the path to his goals is through new products and moderate incentives, both of which will help drive steady and sustainable growth.
The company with the triple diamond logo has big plans and lofty goals for the near future. Currently, Mitsubishi moves around 50,000 vehicles per year and Masuko's personal goal is to push that figure to 200,000 vehicles – an increase of 400 percent. He believes the path to his goals is through new products and moderate incentives, both of which will help drive steady and sustainable growth.
honestly mitsubishi needs to re invent themselves.. they only two vehicles anymore that are interesting , eclipse n lancer/evo's, two sport models.. They need to make fuel effiecent vehicles and fix a **** poor warranty/dealer issue. I just bought a brand new suzuki kizashi and there warranty/ dealer incentives are phenominal. Whenever i call problems are taken care of if not my dealer will give me his personal car to drive till my problem with mine is fixed! Mitsubishi dealers would never do that!
Unfortunately, Mitsu already tried that in the mid 2000's. They copied Hyundais' 10yr/100k mile warranty. Finbarr O'neill used to be CEO of Hyundai and then left to go be CEO at Mitsu around 2003. He took his one-trick pony idea of the warranty and figured that was all Mitsu needed. He didn't realize that Mitsu needed so much more (better products, better service, a larger dealer network, and to recover from the 0/0/0 incentives backlash). Needless to say, Mr. O'neil wasn't around very long and he left the company in worse shape then when he got there. It's been an uphill battle ever since.
Thread
Thread Starter
Forum
Replies
Last Post
evo_soul
Toronto Lancer Club
6
May 2, 2011 08:35 PM
