My friend was shopping for a 350Z, we went to about 4 Nissan dealers when the first week they came out, to check one out, test drive etc... One dealer wanted $2500 over MSRP, other 2 wanted $5000, another wanted $3000. Two Weeks into shopping around, he went back to the dealer that used to have the $2500 markup, but had nothing on the window sticker for the price gouging. From what he was told, they "didnt know" that a Nissan Rep. would actually make a big deal about the price gouging, and offered lower than MSRP (About $1000 over Invoice). He ended up going with a G35 Coupe that was priced $500 over Invoice.

 

I signed it too. I am planning to buy the EVO. Don't know if I buy right away or wait. Nonetheless, I will not pay $40k for a $30k car.

When I bought my S2000, there was still huge markups on it. In fact right before I bought mine, my salesman showed me the receipt of another car he sold 1-2wks before...the price was $41k! MSRP for the S2000 was $32,740. I told him I will not buy over MSRP. He said that he wanted my business and worked with me until we came to an agreement...I bought the car UNDER MSRP.

So I will wait and see how things will turn out. At least I do have 2 Mgrs. at different dealerships that committed to sell the EVO to me at MSRP. If they stick to it, I may buy an EVO sooner that later.

 

Let's say you have 10 plastic cups being sold for $0.10ea.

Let's say 50 people want them.

Now are you honestly going to tell me you're going to sell them for $0.10 a piece when you know you could easily ask AND RECEIVE $0.15 a piece? You'll still have customers, you'll just have different customers. If you can only move 8 like that and then you have to drop the price of the other two back to $0.10. What do you lose?

EDIT: The reason I say it like that is because a lot of people obviously feel assed-out by the dealerships' tactics...well...that's business and that's life. They either make you happy and sell you a car at MSRP or make someone else happy and sell it above AND clear a bigger profit. If they can't get the sale they'll lower the price again and see who bites. If you're trying to win a moral victory you're going up against the wrong industry.

 

Not that I'm an expert or anything, but an informed customer. Why would I buy from you if (with a little research) someone 2 blocks away will sell it to me at the right price.

My .02

 

If it seems morally correct to sell at $0.10, and incorrect to sell at $0.15, I would sell at the morally correct price.

If it was viewed as a publicly unacceptable practice to sell at $0.15, I would sell at $0.10.

If I was only concerned about my short term gain, I would sell at a price that is $0.15.....

If selling at $0.10 meant I had a good chance that the people would repeatedly come back over the next 5 years to buy water to fill the cup with for )$0.05 a fill, I would sell for $0.10.

I think there are too many dealers concerned with short term gain here. If you wrong the customer, you will never see him or his $1000's of dollars of service and future purchases. the amount that could be gained by seeing the big picture here, far outweighs the extra few dollars they make by gouging customers at purchase time.

SC

 

What makes YOU the right custom and someone willing to pay more the RIGHT customer? If they're gouging simply don't buy from them. I agree with that wholeheartedly. They WILL eventually lower the prices unless people sell their children into slavery for their $30k cars. HOWEVER, if people will pay a couple grand over MSRP I fail to see how that makes them the wrong customer.

EDIT: Sorry, forgot something. The same dealership may not lower the price. I should have said you can probably find a place that will still sell at a "more reasonable" prices if not MSRP.

 

You can not influence the purchasing decisions of every Evolution enthusiast, nor can you influence the selling practices of every Mitsubishi dealership.

If you don't want to pay over MSRP, don't! That's the only thing you can do. You can't stop the guy with more money than he knows what to do with from dropping $35k just because that's what the dealer is asking. If every dealer in the Philly area has them listed for $5k over MSRP, utilize the internet to your advantage and find a dealer in central PA or Maryland that will sell for MSRP. If you still can't find one, be patient and prices will settle down. However, someone will pay whatever a dealer asks, eventually. I've seen S2000s priced over $40k get purchased, when the dealer across town would sell his identical S2000 for MSRP. It's part of the game.

For the record: petitions, especially online ones, accomplish little or nothing. If you want to get the ear of MMSA or your local dealers, a letter is much more effective.

 

We obviously can't stop the dealers from charging over MSRP if the market dictates it. It's all about supply and demand, plain and simple.

The one thing the petition CAN do is make Mitsubishi realize how many people WON'T be buying the car at inflated prices, and hope that has enough of an impact to cause a change. Although, after I signed it made 17 people

e in la

 

Exactly what kind of proof do you have to back up your statement about petitions, WestSideBilly?

And you misunderstand my motivations here too. I have my order for an Evo at MSRP!

 

How many of you who think marking up the msrp on the evo is wrong actually own or manage a business? I own a Photography company and also run several of my own websites that require memberships. Anytime a company sets its prices it makes sure to make a profit... the is no law or rule that states how much profit a company or person should make off of the product. You set the price to what people are willing to pay. Not everyone will pay the requested price but if you have 10 items and 15 people are willing to pay the marked price then thats what you sell it at. It works that way clear across the board, not just with cars. For example... To get your portrait taken at "Wally world" They charge you $13.95. Would you like to guess at what the actual cost is? Less then $3. But everyone pays it. I think is smart by raising the price... let those willing to pay do so and then they will lower it for the rest of you. So you have to wait an extra six months... you've already waited at least a year.

I guess in the end I only have on question... why should it bother you if someone else gets over charged?

If the price is to much... then look at another type of car? If you don't like 's price tactic then don't buy a .

Just my $.02 as a business owner.
Take it or leave it.

 

There is no morality involved in this at all. We are not talking about medicine for a sick child here, this is a totally unneccessary luxery item! If it is too expensive for you for any reason, don't get it! Go spend $2000 on a used Civic, or WALK! If someone wants to pay $10K above sticker, maybe the extra happiness they will get is worth the extra cash to them, it doesn't make them a moron, it just makes them wealthier and less hung up about money than you are. I cannot believe this is even an issue (and no, I am not a car dealer!).

 

I agree with Hobie. There's always gonna be that one dumbass who buys the car with a $5000 markup on it.

 

Who cares. If you can't afford the car at whatever the price then don't buy it. I can't believe how many post have been hijacked with this msrp+10,000$ bulls**t
I came here to get info on the new Evo. Now that we have most of it everyone is complaining about price markups. Wakeup people, and take your head out of your ***. You knew this would happen, but yet you complain about it
Either wait or don't get it. Why must you complain about everything?

 

You obviously didn't read the rest of my post.

But you know what they say about ignorance...

 

Well, this certainly isn't the way I expected everyone here to feel. I'm not here to start or fuel flame wars. I just put up a quick petition to let Mitsu know of our car buying intentions. And I still encourage people to sign it if they will not pay more than MSRP for their Evo and think it's wrong that dealerships try to ask for premiums on a "sort of" limited edition car.

Some say the petition is useless and will do nothing. Who knows? Maybe they are right. But one thing is for sure, having a petition, and acting together as one entitiy in this fashion will surely have more impact than us doing nothing and not letting our opinions be known.

Though I find it interesting how many of you support the dealers ability to gouge it's customers, but at the same time also say you would never pay the dealers MSRP+ adjustment for an Evo. Because if you would not pay the artificially increased number yourself, then you are not supporting the pricing of the product. And if support of this pricing scheme was as universal as it seems in this thread, there would be no issue about +MSRP pricing....and we know that is not the case.

One thing I know is true, there are very few people in this country who will pay almost $40k for a Mitsubishi....

SC~who is fully aware of whats involved with owning and running a business.