Hi all,

In an effort to make sure Mitsubishi knows our opinion on the Pricing practices of it Dealerships regarding Evo's, I have created a petition.

Sign it if you believe that pricing above MSRP is wrong.

Sign it if you would never buy a car from a dealership who participates in this pricing strategy.

Sign it if you want to do something about this problem and not just complain about it on this board!

Remember, the more signatures we get, the more impact this will have to the decision makers within Mitsubishi!

http://www.petitiononline.com/555evol9/petition.html

SC

 

For every person who won't, another will. As I've said in several other threads, I don't see any reason MMC would so much as raise an eyebrow. They're getting paid regardless. If anything you should complain to local dealerships.

 

I wouldnt pay above msrp, but i see no problem in some dealer trying to charge it. especially if people will pay. such are the woes of capitalism.

 

Nothing like 2 people with an already defeated attitude to start things off right....

Hobie, btw....if you actually read the petition, you would know that this will be forwarded to the dealerships themselves.

SC

 

...Am I wrong?

 

defeated attitude?? i think not. its more analogous to not liking what someone is saying but defending their right to say it. I wont pay above msrp, but i think it's right and fair that dealers have that option. if we dont uy from them, thats our option. if they cant force us to buy at certain price, we shouldnt be able to force them to sell at a certain price. i belive thats closer to socialism than most of us prefer. I'll sign something that says i wont buy if above msrp, but never "you can't sell above msrp", or "dealers attempting to sell above msrp should be punished". I believe the msrp dealers will fare better in the long run, bu selling more product faster, being allocated for more. car dealers make their money nowdays by volume, not by markups.. markups will put some extra change in their pockets for the short term, but the shoot themselves in the foot long term.

 

I think the only person who could force dealers to sell at msrp would be Mitsubishi themselves. I wonder what their position is on this?

Mark

 

Can they force pricing (high OR low)?

I dunno, that just doesn't make sense to me. We've gotta keep in mind what the "S" in MSRP stands for, right?

 

Mitsubishi doesnt make a kickback on a markup. I dont think any Auto Manufacture does. Why do you think most Auto Manufactures look down on dealers who mark up? Because there not making any money off of the mark up!

Look what was happening with the 350Z. Nissan was busting dealerships for selling higher than MSRP.

 

This is a remarkable waste of time.

By law Mitsubishi can not tell dealers what to charge for their cars. All Mitsubishi can do is make a recommendation (which is why it is called "Manufacturers SUGGESTED Retail Price") which is what they consider the vehicle to be worth, allowing a reasonable profit for the dealer. Depending on how the market is for a particular vehicle sometimes dealers can get the MSRP. The vast majority of the time market forces determine that they can only get substantially LESS than the MSRP (although nobody seems to have a problem with this). And in VERY rare circumstances, market forces allow dealers to charge a little more than MSRP.

That is capitalism folks and if you don't like it, you don't have to buy it. That's how market forces work. If there are not enough buyers then prices go down.

 

IMHO, I applaud you in your actions with the goal of your petition. However, I highly doubt that the petition will have little to no effect on the dealership pricing. Mitsu gave a "suggested" price, however it's up to the dealers whether they want to mark it up because of availablity or keep it at MSRP.

FWIW, when I purchased one of the very first WRX's in the states, if I remember correctly, it was Subaru themselves that told dealerships not to mark up the MSRP.

 

That's the second time I've heard that claim about Nissan and the 350z and no one's been able to show me more than an article saying that Nissan was upset about it. (EDIT: The apparent lack of action seems to me as a lackluster attempt to make it seem like there were not the villains.)

Car dealerships offer incentives to sell cars ALL the time. Usually they sell cars at or below MSRP. When they actually have a hot item it all of a sudden becomes an issue. It seems like you're dismissing the relative rarity of the car as well as the dealership's RIGHT to make money off it. If people were willing to pay $40,000 for an Evo why on God's green Earth would they or should they have to say no? If they don't sell they WILL lower the prices. I really fail to see the problem.

I can understand being frustrated with it, but if it's more than you think the car is worth simply do not pay it. Find another dealership or find another car. As ****ty and heartless as it sounds, it's business. They're not selling cars to make you happy. They're selling cars to make a profit. If your happiness will help them make money then they will take it into consideration, but you're only fooling yourself if you think MMC or the vast majority of dealerships are there just to put smiles on peoples' faces.

 

Of course this is coming from a person who works at a Mitsu dealership as a salesperson or similar....We would expect you to back this practice up. You stand to gain from it financially.

SC

 

See, that's the thing, I have my order for an Evo at MSRP ....And I managed to get My Type R at MSRP is 2000.

I've just seen others, especially those who live in metro areas, find it very hard to have the same luck as I.

This is not a lost cause either. We are the target demographic market for this car. Our market of "enthusiasts" is not that large. Which explains it's relatively limited production. (though 6k each year for an unlimited period of time, can barely be called limited.)

If it becomes widely known that we will not buy due to pricing measures put forth by dealerships, you can surely bet something will be done about it.

And despite the naysayers, the defeated, and the Mitsu salesforce rhetoric, the petition is getting signatures.

So, if you believe price gouging is wrong, sign the petition, if you think it's wrong, so be it....you are also entitled to your own opinion.

SC

 

Well, I signed it. I agree with what this guys doing, regardless of whether it works or not. But anyway, I'm especially not paying above MSRP with this talk about our Evos being all watered down now n' crap...