twin turbo for US spec EVO?
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From: Tokyo, Japan
Originally posted by gary g p
I don't know what Evolution sales volume has been over the past 5 years but I suspect they can sell as many in the U.S. as in the rest of the world. If they can double volume, they should be able to make whatever changes are neccesary to certify the car here and still turn a profit while selling at the same price. (i.e. if they can pay for R&D on volume of 5000 a year right now without selling in the U.S., Why can't they pay for R&D for a U.S. specific model on U.S. sales of 5000 a year without raising prices?)
I don't know what Evolution sales volume has been over the past 5 years but I suspect they can sell as many in the U.S. as in the rest of the world. If they can double volume, they should be able to make whatever changes are neccesary to certify the car here and still turn a profit while selling at the same price. (i.e. if they can pay for R&D on volume of 5000 a year right now without selling in the U.S., Why can't they pay for R&D for a U.S. specific model on U.S. sales of 5000 a year without raising prices?)
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Originally posted by Lan Evo
However, given the similarity b/t the EVO and Eclipse GSX (talon & laser included). The sales for the AWD GSX comprised of less than 5% of the total sales of DSM. the lack of sales kills the turbo AWD high performance cars (DSM, Galant, Legacy RS) in the 90's. I really doubt they can achieve the same sales figure as the rest of the world in the past 5 year. However, given the re-birth of the demand for AWD turbo car, no one can say for sure what Mitsu is thinking.
However, given the similarity b/t the EVO and Eclipse GSX (talon & laser included). The sales for the AWD GSX comprised of less than 5% of the total sales of DSM. the lack of sales kills the turbo AWD high performance cars (DSM, Galant, Legacy RS) in the 90's. I really doubt they can achieve the same sales figure as the rest of the world in the past 5 year. However, given the re-birth of the demand for AWD turbo car, no one can say for sure what Mitsu is thinking.
So they bring in a hired gun from Saturn. He changes the distribution system so that no car gets built that isn't ordered by the dealer ending the expensive practice of carrying unsold inventory. He then directs their concentration to improving their core products making them more mainstream and then to marketing those new mainstream core products and in a 3 year span they increased their sales about 75%. The financial foundation is once again solid enough for them to do some "niche" marketing and bring a "halo" car back that gets people excited about the brand. The popularity of rally racing is growing exponentially and Mitsubishi wants to be associated with this "new" type of racing in the states. Thus the Evo finally will come. I predict a short life for the car here, 4 to 5 years with the last couple being a real struggle. Like I said above, the performance market is cyclic. We are approaching another zenith with performance cars of all type coming out of the woodwork. Market saturation is just around the corner. High tech, high dollar cars from third tier manufacturers (like Mitsubishi) will be the first to falter. So enjoy it while you can. It will be another decade before the next wave.
Last edited by gary g p; Jan 16, 2002 at 07:26 PM.
yeah maybe a v6 or v8 too 
)
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