Mitsu to officially back tuning...
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Joined: Aug 2002
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From: Phoenix, AZ
Mitsu to officially back tuning...
Check out this story:
http://www.autonews.com/article.cms?...&bt=mitsubishi
I don't know if this is going to change how
handles its warranty... but hey, maybe they're finally waking up.. at least it seems to be a step in the right direction. 
http://www.autonews.com/article.cms?...&bt=mitsubishi
I don't know if this is going to change how
handles its warranty... but hey, maybe they're finally waking up.. at least it seems to be a step in the right direction.
Toyota, Mitsubishi back tuner program
By Kathy Jackson
Automotive News / September 22, 2003
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Advertisement
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LOS ANGELES -- Toyota Motors Sales U.S.A Inc. and Mitsubishi Motors North America Inc. have signed on as the first sponsors of a program aimed at the tuner market.
Toyota and Mitsubishi have teamed with American Grand Prix Inc., a Malibu, Calif., company that plans to distribute CDs at various automotive events with a focus on the tuner business.
Content of the CDs includes clips from the boy-racer movie, The Fast and the Furious; images of tuned cars; and links to sponsors' sites where users can sign up for test drives and purchase accessories.
The first CDs will be distributed Nov. 3 at the Specialty Equipment Market Association show in Las Vegas, says American Grand Prix CEO Wil Cashen. He says more than 3 million discs will be distributed through September 2004. Cashen also says the sponsorship cost is from 5 cents to 22 cents per CD.
By Kathy Jackson
Automotive News / September 22, 2003
--------------------------------------------------------------------------------
Advertisement
--------------------------------------------------------------------------------
LOS ANGELES -- Toyota Motors Sales U.S.A Inc. and Mitsubishi Motors North America Inc. have signed on as the first sponsors of a program aimed at the tuner market.
Toyota and Mitsubishi have teamed with American Grand Prix Inc., a Malibu, Calif., company that plans to distribute CDs at various automotive events with a focus on the tuner business.
Content of the CDs includes clips from the boy-racer movie, The Fast and the Furious; images of tuned cars; and links to sponsors' sites where users can sign up for test drives and purchase accessories.
The first CDs will be distributed Nov. 3 at the Specialty Equipment Market Association show in Las Vegas, says American Grand Prix CEO Wil Cashen. He says more than 3 million discs will be distributed through September 2004. Cashen also says the sponsorship cost is from 5 cents to 22 cents per CD.
forgot about that... It's actually free to register... 
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Joined: Jun 2002
Posts: 48
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From: Warren, OH
Just because they're handing out CD's to tuners doesn't mean they're embracing the actual tuning of the vehicle and still backing the warranty...
They're marketing the vehicle towards the crowd that is most likely to buy it, and most of them could really give a crap about a warranty since they do so much to any car they never had one anyway...
They're marketing the vehicle towards the crowd that is most likely to buy it, and most of them could really give a crap about a warranty since they do so much to any car they never had one anyway...
Re: Mitsu to officially back tuning...
Originally posted by evomk8
Check out this story:
http://www.autonews.com/article.cms?...&bt=mitsubishi
I don't know if this is going to change how handles its warranty... but hey, maybe they're finally WAKING UP.. at least it seems to be a step in the right direction.
Check out this story:
http://www.autonews.com/article.cms?...&bt=mitsubishi
I don't know if this is going to change how
handles its warranty... but hey, maybe they're finally WAKING UP.. at least it seems to be a step in the right direction.
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