So I was thinking about this the other day: Everyone seems to agree to at least some extent that Mitsubishi has not been managed well, and, as a company, they seem to not be on the ball. And I definitely agree with that, and would never even consider a if it weren't for the EVO. However, isn't it possible that, in some small way, it's because they don't have their sh|t together that they allowed us to have a car that is ridiculously close to a race car, geared towards a youth market that doesn't have any $$$ to buy it? I mean, would a company in their RIGHT mind do such a thing? I think not.

 

subarus doing the same...

 

I think it requires good engineering and a lot of thought more than being out of your mind. The EVO isn't necessarily directed towards a youth market. It's directed towards enthusiasts of all kinds who would rather get around a track faster than have cruise control and leather. And there are a lot of those people out there. In otherwords, no the EVO is not a result of bad management. It's the result of some rally races, some engineering, marketing classes, and a prayer for sales in North America, all thrown in a blender, that brought the EVO to the U.S. If it was a bad decision to do this then the STI would never have made it to our shores, let alone the WRX itself.

 

You can't segment a market based on demographics. You can ONLY segment a market based on needs/wants. Demographics can only give you an idea of what happened. If you want to market a product, it is a bad idea to target a specific age, sex, income, etc. group rather than anyone who is interested.

 

I'd like to know how much a new Evo is in other parts of the world and what it would cost in American dollars. Are we getting a good deal vs. Asia and Europe?

 

That said, where is the dam Skyline in the USA dealerships?

 

I've seen conversions of numbers, and it seems that in some places over seas, we could be paying up to 40k USD for an EVO. I'm not exactly sure of this, but just some random figures I've seen thrown around.

 

No question it requires a lot of good engineering, it's a great car. The point is, if they were concerned about making a safe move, or they had better mainstream cars, or they were asking themselves questions like "Is this aggressive of a steering ratio really right for a mainstream American market?" would they have released the EVO here the way it is, or at all? Other than the STi/WRX, there's nothing like it here. And Subaru had already gotten their feet wet with the RS, then WRX, then finally STi. The base Lancer does not compare to a GC8 Impreza RS.

 

Evos are now around US$90,000 in this part of the world, thanks to taxes. At one point the Evo 6s were going for US$105,000. With a price like that you would expect that the cars would be rare, but it's not. I see at least one other Evo every day. It may not be too far fetched to say we have the highest concentration of Evos per square mile in the world.

 

The costs to convert it to LHD is far greater than the profits accumulated.

 

look for it on 06 or 07, the gtr skyline that is. the skyline is already over here, its just called a 350z.

 

um, no, it's called the G35. the 350z in japan is the Fairlady Z.