Evolution MR Petition Created
Hi guys...
If this is really going to MMSA, I would definitely take the word "deadly" out of the petition. That's about the scariest word you can say to anyone in the automotive industry, regardless of context.
I don't know if changing the text would erase the petition signatures, since you're basically altering content that 'the undersigned' has already signed off on, but it makes sense to have it sound....a bit more....professional. There are grammar and usage errors that might convey something that you don't necessarily want to.
Maybe have some brainstorming here on the forum, agree on a draft, then re-post?
Just my .02. I hope they bring it over, too!
-Matt
*edit* heh, after looking at some of the signatures in the petition, you might want to edit some of those out too
If this is really going to MMSA, I would definitely take the word "deadly" out of the petition. That's about the scariest word you can say to anyone in the automotive industry, regardless of context.
I don't know if changing the text would erase the petition signatures, since you're basically altering content that 'the undersigned' has already signed off on, but it makes sense to have it sound....a bit more....professional. There are grammar and usage errors that might convey something that you don't necessarily want to.
Maybe have some brainstorming here on the forum, agree on a draft, then re-post?
Just my .02. I hope they bring it over, too!
-Matt
*edit* heh, after looking at some of the signatures in the petition, you might want to edit some of those out too
Last edited by matt@edmunds; Mar 31, 2004 at 07:54 PM.
Originally posted by JRock
Why can't people who start petitions run it past someone who's more familiar with proper grammar and spelling before they finalize it?
edit (Signed)
Why can't people who start petitions run it past someone who's more familiar with proper grammar and spelling before they finalize it?

edit (Signed)
Originally posted by matt@edmunds
Hi guys...
If this is really going to MMSA, I would definitely take the word "deadly" out of the petition. That's about the scariest word you can say to anyone in the automotive industry, regardless of context.
I don't know if changing the text would erase the petition signatures, since you're basically altering content that 'the undersigned' has already signed off on, but it makes sense to have it sound....a bit more....professional. There are grammar and usage errors that might convey something that you don't necessarily want to.
Maybe have some brainstorming here on the forum, agree on a draft, then re-post?
Just my .02. I hope they bring it over, too!
-Matt
*edit* heh, after looking at some of the signatures in the petition, you might want to edit some of those out too
Hi guys...
If this is really going to MMSA, I would definitely take the word "deadly" out of the petition. That's about the scariest word you can say to anyone in the automotive industry, regardless of context.
I don't know if changing the text would erase the petition signatures, since you're basically altering content that 'the undersigned' has already signed off on, but it makes sense to have it sound....a bit more....professional. There are grammar and usage errors that might convey something that you don't necessarily want to.
Maybe have some brainstorming here on the forum, agree on a draft, then re-post?
Just my .02. I hope they bring it over, too!
-Matt
*edit* heh, after looking at some of the signatures in the petition, you might want to edit some of those out too
Once the petition is written I believe it can't be changed
No one wanted to step up and get the petition done when asked several times in another thread and I was hesistant cause I don't like writing at all
I was going to post up a draft then ask for input but said hell with it thinking it was just going to be a waste of time and no one would speak up
From what I can tell the only spelling error was the missing ' in gizmos and maybe some parts could be worded better
It should be good enough for
We are just regular people that want the MR here, not trying to win some perfect english contest
If people think the statement is not good enough then step up and get a new one going
Whatever can get the MR here sooner then I'm all for it
Also I already emailed support to get rid of like 12 entries from some stupid $%#@%$ that have nothing better to do
I will give the petition a final look thru when it is time to send it off to
Make sure I get all the garbage entries deleted
I definitely give you props for getting a petition going. It definitely shows your dedication is in the right place.
I'm going to share with you a little bit about "advanced planning" in the auto biz. Every OEM has an advanced planning department, and they call it whatever they want. They're responsible for one thing: Future Products. This could be a current model's refresh, re-skin, or a complete redesign. It could also mean introducing a successful vehicle from other markets to the US/North American market. In order to bring a vehicle, even in limited production, to the US, many hoops have to be jumped through.
So many, in fact, that advanced planning departments, right now, have their production schedules locked in through, I'd say on average, model year 2009. This is referred to as a product pipeline. If the MR is currently in the pipeline, then it will probably show up sooner rather than later. However, information is still being collected about the current Evo, which in and of itself is a new product to the US.
If MMSA were to green-light the MR in the states, they would probably do (read: have already done) extensive market research to determine if that specific model would be well received and ultimately generate revenue for the corporation. By this I don't necessarily mean large profits, especially for a limited-production vehicle, but would releasing the vehicle make consumers think better of the corporation? Would they then buy another/additional type of Mitsubishi product based on the positive buzz, etc...?
Has the current Evo sold well? How many are still on dealer lots? What does the transaction data of all Evo purchases say about the vehicle, its selling price and its popularity? For example, what percentage of Evos sold now, today, are going for invoice? And if they're in fact selling for invoice, why are there still tons of them on dealer lots? Is it cost effective to bring an even more specialized, niche-market vehicle to the US, charge more for it, and be worried that it won't sell out?
All of that information is collected, and if the answers aren't what the Execs want to hear, then the plug will get pulled. Hey, anyone over at Audi hear me? A4 coupe anyone?
They would probably also weigh any existing issues with the current Evo (clutch, for example) and make assumptions based on the failure rate of that part versus the number of production vehicles sold. Is the part faulty? Driver error? Does this cast a bad image on the quality of the overall product? What about insurance claims, accidents, deaths and injuries?
All the while during this process, a press car/test/concept vehicle hits the automotive press circuit. The road test editors test drive it and their enthusiasm is usually transparent in their write-ups. People read the reviews, chat about it online and at the water cooler and generate buzz. Aftermarket companies go nuts. SEMA gets their hands on it. If there's enough good press, it MAY (but usually doesn't) speed things down the pipe and ultimately onto the dealership lot. After all, there’s money to be made right?!
As you can see, other than me being very long winded, there are many many things that come into play when a new product (especially an automobile) enters a new market. I would guess that you’d need probably 20x as many signatures as the anticipated production run of the MR, coupled with a dynamite petition, in order for someone at MMSA to take notice.
So, that said….get to work!
-Matt
I'm going to share with you a little bit about "advanced planning" in the auto biz. Every OEM has an advanced planning department, and they call it whatever they want. They're responsible for one thing: Future Products. This could be a current model's refresh, re-skin, or a complete redesign. It could also mean introducing a successful vehicle from other markets to the US/North American market. In order to bring a vehicle, even in limited production, to the US, many hoops have to be jumped through.
So many, in fact, that advanced planning departments, right now, have their production schedules locked in through, I'd say on average, model year 2009. This is referred to as a product pipeline. If the MR is currently in the pipeline, then it will probably show up sooner rather than later. However, information is still being collected about the current Evo, which in and of itself is a new product to the US.
If MMSA were to green-light the MR in the states, they would probably do (read: have already done) extensive market research to determine if that specific model would be well received and ultimately generate revenue for the corporation. By this I don't necessarily mean large profits, especially for a limited-production vehicle, but would releasing the vehicle make consumers think better of the corporation? Would they then buy another/additional type of Mitsubishi product based on the positive buzz, etc...?
Has the current Evo sold well? How many are still on dealer lots? What does the transaction data of all Evo purchases say about the vehicle, its selling price and its popularity? For example, what percentage of Evos sold now, today, are going for invoice? And if they're in fact selling for invoice, why are there still tons of them on dealer lots? Is it cost effective to bring an even more specialized, niche-market vehicle to the US, charge more for it, and be worried that it won't sell out?
All of that information is collected, and if the answers aren't what the Execs want to hear, then the plug will get pulled. Hey, anyone over at Audi hear me? A4 coupe anyone?
They would probably also weigh any existing issues with the current Evo (clutch, for example) and make assumptions based on the failure rate of that part versus the number of production vehicles sold. Is the part faulty? Driver error? Does this cast a bad image on the quality of the overall product? What about insurance claims, accidents, deaths and injuries?
All the while during this process, a press car/test/concept vehicle hits the automotive press circuit. The road test editors test drive it and their enthusiasm is usually transparent in their write-ups. People read the reviews, chat about it online and at the water cooler and generate buzz. Aftermarket companies go nuts. SEMA gets their hands on it. If there's enough good press, it MAY (but usually doesn't) speed things down the pipe and ultimately onto the dealership lot. After all, there’s money to be made right?!
As you can see, other than me being very long winded, there are many many things that come into play when a new product (especially an automobile) enters a new market. I would guess that you’d need probably 20x as many signatures as the anticipated production run of the MR, coupled with a dynamite petition, in order for someone at MMSA to take notice.
So, that said….get to work!

-Matt


