Mitsubishi’s newest Evo getting drivers out of fancier wheels
Mitsubishi’s newest Evo getting drivers out of fancier wheels
Apparently Mitsubishi has been selling a lot of X's to people coming from more expensive German and Japanese cars. This sounds like very positive news for Mitsu, maybe the X will significantly help the Mitsubishi brand.
Courtesy of Left Lane News;
http://www.leftlanenews.com/mitsubis...er-wheels.html
Courtesy of Left Lane News;
Originally Posted by Left Lane News
The latest Mitsubishi Lancer Evolution X is winning over a large amount of drivers of German cars as well as many of the Evo’s Japanese competitors, according to company data. Since the new car’s launch this March in the U.K., Mitsubishi has been keeping track of what kind of vehicles are getting traded in for its performance flagship, with as much as 40 percent of buyers giving up keys and ownerships to German-made cars and 31 percent driving in Japanese competitors.
While the company did not reveal any other specifics, the Evo’s arch nemesis is Subaru’s Impreza WRX, although either model has a cult-like following, so it’s hard to imagine any hard-core Subaru fans doing so. Mitsubishi even said one customer brought in his Ferrari F430 in exchange for about Ł90,000 (about $178,000) and an Evolution FQ-300 SST, an upgraded model not available outside of the U.K. packing 300 horsepower, as per U.K. based enthusiast magazine Autocar.
According to Lance Bradley, Mitsubishi UK’s Sales and Marketing Director, “this shows that the new Evolution X is certainly attracting people out of German cars, especially into the SST, and that the manual gearbox car is not only attracting traditional Evo customers, but also customers of other Japanese marques.”
While the company did not reveal any other specifics, the Evo’s arch nemesis is Subaru’s Impreza WRX, although either model has a cult-like following, so it’s hard to imagine any hard-core Subaru fans doing so. Mitsubishi even said one customer brought in his Ferrari F430 in exchange for about Ł90,000 (about $178,000) and an Evolution FQ-300 SST, an upgraded model not available outside of the U.K. packing 300 horsepower, as per U.K. based enthusiast magazine Autocar.
According to Lance Bradley, Mitsubishi UK’s Sales and Marketing Director, “this shows that the new Evolution X is certainly attracting people out of German cars, especially into the SST, and that the manual gearbox car is not only attracting traditional Evo customers, but also customers of other Japanese marques.”
I would disagree with that. For one mitsu has yet to sell more than 400 evo's in a single month (someone correct me if i'm wrong). They sold 351 last month so taking people out of more expensive cars would be a long shot. Even if all 350 evo's they sold last month were all from bmw, Thats still not a whole lot. Thats not even scratching the surface
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I would disagree with that. For one mitsu has yet to sell more than 400 evo's in a single month (someone correct me if i'm wrong). They sold 351 last month so taking people out of more expensive cars would be a long shot. Even if all 350 evo's they sold last month were all from bmw, Thats still not a whole lot. Thats not even scratching the surface
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Maybe that guy saw the FQ400 vs Lambo video? No matter how rich I am I will always choose the car with the highest potential in handling and power when modding. Cost effectiveness is also top priority when it comes to modding.
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