Not good news on mitsu future
Newbie
iTrader: (2)
Joined: Jun 2004
Posts: 41
Likes: 0
From: Where there's big school's of red fish.
In the past, Mitsubishi has been relatively late in releasing the Evo's compare to the model year (Typically new models arrive in Aug/Sept). Around the corner 2010 models could be close to a year away.
Newbie
iTrader: (2)
Joined: Jun 2004
Posts: 41
Likes: 0
From: Where there's big school's of red fish.
Newbie
iTrader: (2)
Joined: Jun 2004
Posts: 41
Likes: 0
From: Where there's big school's of red fish.
Newbie
iTrader: (2)
Joined: Jun 2004
Posts: 41
Likes: 0
From: Where there's big school's of red fish.
Don't believe everything you read in the mags, they're a bunch of sell outs anyway. All the manufactures are hurting. The parent Mistu corp is a huge company. Just because they got out of Dakar doesn't mean much, like Honda got out of F1. They'll both be back when things turn around.
Be that as it may, Mitsu in NA is poorly marketed. The service end also has problems. Individual dealers can make a difference but in general the support is problematic.
From a tech's standpoint it's the documentation that's lacking. I don't think it's Mitsubishi themselves so much as the choices they made for documentation. It's the same service manuals as Isuzu so it must be an outside contractor. They are some of the worst in the industry, not intuitive, info is not organized or easy to find and pictures are poor or non-existant.
Hard copy manuals are no longer available and the way it's formatted online makes the sub-par manuals even worse. The auto technician base in the US is thin already. When you go away from hard copy you alienate a large segment of the techs out there. I consider myself highly computer literate, if I'm having trouble then the average tech is going to be discouraged to the point of going elsewhere. That's exactly what happened at my dealer, they went through about 6 techs before me. Part of that is the size of the dealers, you just can't get most highly qualified techs to be interested in a small "off" brand.
The cars are pretty nice though. Most of the Japanese brands there's very little difference in the quality/reliability, they're all a hair's breadth apart.
Coming from Honda, they are no better, worse in some places like the V6 AT's that drop like flies. It's marketing, it's perception.
The EVO really is a standout though, it's an example of what Mitsu is capable of. Honda doesn't have anything that comes close. EVO beats the S2000 and the NSX, and it's way more practical of a daily driver.
They should make a high mileage daily driver though if they really want to take off. (I'm not sure the Miev is it) Something to compete with the Prius, that's the direction things are going. They've had plenty of time to see the direction. If they spent just a fraction of the effort that went into the tech of the EVO they could compete with Toyota in this area.
Be that as it may, Mitsu in NA is poorly marketed. The service end also has problems. Individual dealers can make a difference but in general the support is problematic.
From a tech's standpoint it's the documentation that's lacking. I don't think it's Mitsubishi themselves so much as the choices they made for documentation. It's the same service manuals as Isuzu so it must be an outside contractor. They are some of the worst in the industry, not intuitive, info is not organized or easy to find and pictures are poor or non-existant.
Hard copy manuals are no longer available and the way it's formatted online makes the sub-par manuals even worse. The auto technician base in the US is thin already. When you go away from hard copy you alienate a large segment of the techs out there. I consider myself highly computer literate, if I'm having trouble then the average tech is going to be discouraged to the point of going elsewhere. That's exactly what happened at my dealer, they went through about 6 techs before me. Part of that is the size of the dealers, you just can't get most highly qualified techs to be interested in a small "off" brand.
The cars are pretty nice though. Most of the Japanese brands there's very little difference in the quality/reliability, they're all a hair's breadth apart.
Coming from Honda, they are no better, worse in some places like the V6 AT's that drop like flies. It's marketing, it's perception.
The EVO really is a standout though, it's an example of what Mitsu is capable of. Honda doesn't have anything that comes close. EVO beats the S2000 and the NSX, and it's way more practical of a daily driver.
They should make a high mileage daily driver though if they really want to take off. (I'm not sure the Miev is it) Something to compete with the Prius, that's the direction things are going. They've had plenty of time to see the direction. If they spent just a fraction of the effort that went into the tech of the EVO they could compete with Toyota in this area.
The cars are pretty nice though. Most of the Japanese brands there's very little difference in the quality/reliability, they're all a hair's breadth apart.
Coming from Honda, they are no better, worse in some places like the V6 AT's that drop like flies. It's marketing, it's perception.
Coming from Honda, they are no better, worse in some places like the V6 AT's that drop like flies. It's marketing, it's perception.
EvoM Community Team Leader
iTrader: (2)
Joined: Sep 2001
Posts: 3,135
Likes: 6
From: chicago, michigan, arkansas
Dude. I am so glad you are here and said that. When people tell me how much better Toyotas and Hondas are and how they would never consider a Mitsubishi it makes me sick. I worked at a Honda dealer for a short time and I saw things go wrong with them that I could never imagine. I do think Honda makes great cars mind you, but I WOULD NEVER OWN ONE OF THEIR V6 AUTO vehicles. I also couldn't believe how many Odys would break, but through it all Honda would maintain their sterling reputation. Meanwhile I never heard of any V6 Galants, Eclipse or Endeavors (or any modern Mitsu) having anywhere near the chronic problems they did, even if you scale up for the fact that there's probably 5-10 times as many Hondas on the road for any given model of Mitsubishi.
Yeah, the TSB thing is wild, I don't know how they get away with it. Some Odyssey's they offered a special extended powertrain warranty on, this back when 3/36 was it. I'm not sure what they did when they started offering 5/60 powertrain warranty, but I'm sure they had to do something. A friend worked at the Acura dealer two doors down and he'd tell me the same thing about the RLs and TL's, always with trans issues. I always thought it was cool that Honda offered a stick on just about everything, I'd do a 4cyl manual Accord, but that was about it as everything else they made (other then the S2000) was either too weird or too blah for me.
Mitsu, I believe, just never took cars or our market very seriously. Its like they said, "Well we do fighter jets, electronics, textiles, beer, heavy machinery, big banking, real estate, super freighters, the space program, blah blah, we might as well give cars a shot." But they never managed it right, leaving it up to Chrysler to sell their cars at first, then half assing it through the 80's and 90's, then leaving it up the Germans to do it after that, and now finally trying to do it right themselves in the middle of a global recession. At least with them being small it doesn't hurt them as bad as Toyota who I believe has sold their soul to conquer GM and the American market, but they should be doing better then they are.
Last edited by GPTourer; Mar 6, 2009 at 10:38 AM.



