Mitsubishi corporate news
Mitsubishi corporate news
This from the Car Connection
http://www.thecarconnection.com/index.asp?article=7802
Sales in November at struggling automaker Mitsubishi Motor Sales were almost halved from last year. The company lost its top marketing executive. And it increasingly looks like the company is on the same brand of slide that has claimed Isuzu, Peugeot, and Fiat before it.
Last week, Mitsubishi's top marketing executive Ian Beavis resigned after about one year in the job. Beavis, recruited by Mitsubishi chief Finbarr O'Neill, had been antagonizing dealers, according to some familiar with the situation, and had Hyundai marketing executive Bob Martin foisted on him by O'Neill as head of brand marketing. Just after Martin's hiring, Beavis resigned.
"The situation at Mitsubishi is deteriorating so fast that Beavis couldn't see the point of staying on, and who could blame him," said one executive familiar with the situation.
Keeping dealers at the table is vital to any chance O'Neill has to turn the situation around, and Martin, who worked with O'Neill at Hyundai, is much better, in O'Neill's eyes, at motivating dealers than Beavis has been. A search for a successor to Beavis is underway.
Besides November's big sales dip from last year, Mitsubishi sales are down 37 percent year-to-date through November.
Japan's Mitsubishi Tokyo Financial Group recently pledged continued support for Mitsubishi Motors Corp. amid reports the ailing carmaker could receive $974 million in fresh aid. Mitsubishi Tokyo Financial Group and other Mitsubishi group companies are considering the new financial support for Mitsubishi Motor Corp., the Japanese press has reported. That package would add to $4.5 billion provided to back a restructuring plan this year.
Mitsubishi is the only unprofitable Japanese automaker. And the Japanese government seems unwilling to let the auto company go out of business and take tens of thousands of jobs with it, even though the market would hardly miss the ailing brand.
An executive who has worked with Mitsubishi on its marketing problems said, "I can't find a single bright spot in terms of this company selling vehicles on anything but price and discount, and even that is getting difficult because of the lack of credibility surrounding the brand."
http://www.thecarconnection.com/index.asp?article=7802
Sales in November at struggling automaker Mitsubishi Motor Sales were almost halved from last year. The company lost its top marketing executive. And it increasingly looks like the company is on the same brand of slide that has claimed Isuzu, Peugeot, and Fiat before it.
Last week, Mitsubishi's top marketing executive Ian Beavis resigned after about one year in the job. Beavis, recruited by Mitsubishi chief Finbarr O'Neill, had been antagonizing dealers, according to some familiar with the situation, and had Hyundai marketing executive Bob Martin foisted on him by O'Neill as head of brand marketing. Just after Martin's hiring, Beavis resigned.
"The situation at Mitsubishi is deteriorating so fast that Beavis couldn't see the point of staying on, and who could blame him," said one executive familiar with the situation.
Keeping dealers at the table is vital to any chance O'Neill has to turn the situation around, and Martin, who worked with O'Neill at Hyundai, is much better, in O'Neill's eyes, at motivating dealers than Beavis has been. A search for a successor to Beavis is underway.
Besides November's big sales dip from last year, Mitsubishi sales are down 37 percent year-to-date through November.
Japan's Mitsubishi Tokyo Financial Group recently pledged continued support for Mitsubishi Motors Corp. amid reports the ailing carmaker could receive $974 million in fresh aid. Mitsubishi Tokyo Financial Group and other Mitsubishi group companies are considering the new financial support for Mitsubishi Motor Corp., the Japanese press has reported. That package would add to $4.5 billion provided to back a restructuring plan this year.
Mitsubishi is the only unprofitable Japanese automaker. And the Japanese government seems unwilling to let the auto company go out of business and take tens of thousands of jobs with it, even though the market would hardly miss the ailing brand.
An executive who has worked with Mitsubishi on its marketing problems said, "I can't find a single bright spot in terms of this company selling vehicles on anything but price and discount, and even that is getting difficult because of the lack of credibility surrounding the brand."
Evolving Member
Joined: Dec 2002
Posts: 295
Likes: 0
From: Scottsdale, Arizona
Ouch.
" And the Japanese government seems unwilling to let the auto company go out of business and take tens of thousands of jobs with it, even though the market would hardly miss the ailing brand."
Wow, I'd miss it. I know lots of people that would miss it.
- Jason
" And the Japanese government seems unwilling to let the auto company go out of business and take tens of thousands of jobs with it, even though the market would hardly miss the ailing brand."
Wow, I'd miss it. I know lots of people that would miss it.
- Jason
They need to start realizing just like the big 3 that quality and customer satisfaction should be #1
Being cheap and denying warranty will catch up. Bad service/news spread like disease.
Being cheap and denying warranty will catch up. Bad service/news spread like disease.
Last edited by GOKOU; Dec 6, 2004 at 09:16 AM.
Originally Posted by Dale_K
This from the Car Connection
http://www.thecarconnection.com/index.asp?article=7802
Sales in November at struggling automaker Mitsubishi Motor Sales were almost halved from last year. The company lost its top marketing executive. And it increasingly looks like the company is on the same brand of slide that has claimed Isuzu, Peugeot, and Fiat before it.
Last week, Mitsubishi's top marketing executive Ian Beavis resigned after about one year in the job. Beavis, recruited by Mitsubishi chief Finbarr O'Neill, had been antagonizing dealers, according to some familiar with the situation, and had Hyundai marketing executive Bob Martin foisted on him by O'Neill as head of brand marketing. Just after Martin's hiring, Beavis resigned.
"The situation at Mitsubishi is deteriorating so fast that Beavis couldn't see the point of staying on, and who could blame him," said one executive familiar with the situation.
Keeping dealers at the table is vital to any chance O'Neill has to turn the situation around, and Martin, who worked with O'Neill at Hyundai, is much better, in O'Neill's eyes, at motivating dealers than Beavis has been. A search for a successor to Beavis is underway.
Besides November's big sales dip from last year, Mitsubishi sales are down 37 percent year-to-date through November.
Japan's Mitsubishi Tokyo Financial Group recently pledged continued support for Mitsubishi Motors Corp. amid reports the ailing carmaker could receive $974 million in fresh aid. Mitsubishi Tokyo Financial Group and other Mitsubishi group companies are considering the new financial support for Mitsubishi Motor Corp., the Japanese press has reported. That package would add to $4.5 billion provided to back a restructuring plan this year.
Mitsubishi is the only unprofitable Japanese automaker. And the Japanese government seems unwilling to let the auto company go out of business and take tens of thousands of jobs with it, even though the market would hardly miss the ailing brand.
An executive who has worked with Mitsubishi on its marketing problems said, "I can't find a single bright spot in terms of this company selling vehicles on anything but price and discount, and even that is getting difficult because of the lack of credibility surrounding the brand."
http://www.thecarconnection.com/index.asp?article=7802
Sales in November at struggling automaker Mitsubishi Motor Sales were almost halved from last year. The company lost its top marketing executive. And it increasingly looks like the company is on the same brand of slide that has claimed Isuzu, Peugeot, and Fiat before it.
Last week, Mitsubishi's top marketing executive Ian Beavis resigned after about one year in the job. Beavis, recruited by Mitsubishi chief Finbarr O'Neill, had been antagonizing dealers, according to some familiar with the situation, and had Hyundai marketing executive Bob Martin foisted on him by O'Neill as head of brand marketing. Just after Martin's hiring, Beavis resigned.
"The situation at Mitsubishi is deteriorating so fast that Beavis couldn't see the point of staying on, and who could blame him," said one executive familiar with the situation.
Keeping dealers at the table is vital to any chance O'Neill has to turn the situation around, and Martin, who worked with O'Neill at Hyundai, is much better, in O'Neill's eyes, at motivating dealers than Beavis has been. A search for a successor to Beavis is underway.
Besides November's big sales dip from last year, Mitsubishi sales are down 37 percent year-to-date through November.
Japan's Mitsubishi Tokyo Financial Group recently pledged continued support for Mitsubishi Motors Corp. amid reports the ailing carmaker could receive $974 million in fresh aid. Mitsubishi Tokyo Financial Group and other Mitsubishi group companies are considering the new financial support for Mitsubishi Motor Corp., the Japanese press has reported. That package would add to $4.5 billion provided to back a restructuring plan this year.
Mitsubishi is the only unprofitable Japanese automaker. And the Japanese government seems unwilling to let the auto company go out of business and take tens of thousands of jobs with it, even though the market would hardly miss the ailing brand.
An executive who has worked with Mitsubishi on its marketing problems said, "I can't find a single bright spot in terms of this company selling vehicles on anything but price and discount, and even that is getting difficult because of the lack of credibility surrounding the brand."
They really suck with their customer service
Trending Topics
anyone remember when mitsu brought out that 0,0,0 thing?
0% financing
0% downpayment
0 payments for 1 year
that right there hurt them bad, just due to the fact that so many people after not paying anything for a year on their car, got hit with full monthly payments on the car after 1 year, when the car's value = crap. so what did the peeps do? just let them all get repod, which mitsubishi lost about $15k per car on this...
anyone else heard that? someone from a dealership told me this was a big reason for them getting into so much debt
0% financing
0% downpayment
0 payments for 1 year
that right there hurt them bad, just due to the fact that so many people after not paying anything for a year on their car, got hit with full monthly payments on the car after 1 year, when the car's value = crap. so what did the peeps do? just let them all get repod, which mitsubishi lost about $15k per car on this...
anyone else heard that? someone from a dealership told me this was a big reason for them getting into so much debt
This would not be good for the consumer. Competition keeps the prices down to a "reasonable" level and is also what made it possible for the EVO to be here in the states.
If Mitsubishi goes south, then Subaru will probably discontinue the STI here in the states a leave just the WRX if we're lucky. Then we'll be in the same situation when the 300ZX, 300GT, Supra, etc left the US market.
I do agree though, it seems as if the scum of the earth sometimes work Mitsubishi dealerships. I wish that the higher-ups could see this and do something about it to stop their slow decline. Maybe Mitsu needs to re-evaluate their product line and see if it is what the US consumer wants. Maybe its time for Mitsubishi to redesign certain models or even scrap some all together to get a fresh start.
If Mitsubishi goes south, then Subaru will probably discontinue the STI here in the states a leave just the WRX if we're lucky. Then we'll be in the same situation when the 300ZX, 300GT, Supra, etc left the US market.
I do agree though, it seems as if the scum of the earth sometimes work Mitsubishi dealerships. I wish that the higher-ups could see this and do something about it to stop their slow decline. Maybe Mitsu needs to re-evaluate their product line and see if it is what the US consumer wants. Maybe its time for Mitsubishi to redesign certain models or even scrap some all together to get a fresh start.
Originally Posted by Az3ar
I mean I walk into mistu dealer to buy a lost screw for my EVO and no one even says hi or good morning or can I help you. all bunsh of kids drinking coffe and having fun
a major part of the problem lies in the dealers they chose.... possibly in the past they gave their name out like stripclub fliers in NYC or vegas.... and now they are paying for it.