View Poll Results: Age?
16-19
15
8.88%
20-23
41
24.26%
24 +
113
66.86%
Voters: 169. You may not vote on this poll
If you are debating on getting the Evolution how old are you?
If you are debating on getting the Evolution how old are you?
It seems like Mitsubishi is trying to capture a different market with the Evolution. They are straying away from the boy racer and more to the young professional.
So where do you stand?
16-19
20-23
24 +
So where do you stand?
16-19
20-23
24 +
Evolving Member
Joined: Oct 2007
Posts: 111
Likes: 0
From: Miami, FL
lol 14.5... thats like completely off of mitsu's target range.
But all in all, even though mitsu is targeting a more mature audience, the majority will probly always be 18-25 because its a evo... Older guys want more luxury and comfort rather than street worthyness. Evo X is a step towards that but, not quite there yet, homies.
But all in all, even though mitsu is targeting a more mature audience, the majority will probly always be 18-25 because its a evo... Older guys want more luxury and comfort rather than street worthyness. Evo X is a step towards that but, not quite there yet, homies.
Evolving Member
Joined: Mar 2006
Posts: 246
Likes: 1
From: rockford, il
I don't think they are trying to capture a NEW market, just more of the existing one. The vast majority of 16-19 year olds can't afford the old or new evo. Even if they can afford the car, the insurance and maintenance would push them away. Yes some can, but not the majority. The Evo's market has always been males in their early/mid twenties to early thirties. Cracking into a new market would take a major design changes.
For example look at Cadillac - it moved all of its car's design to a more angular look to get away from the 'grandpa's car image. It was a drastic design change across all models. The new evo, although different, shares many styling ques with the old evo.
For example look at Cadillac - it moved all of its car's design to a more angular look to get away from the 'grandpa's car image. It was a drastic design change across all models. The new evo, although different, shares many styling ques with the old evo.
Newbie
Joined: Oct 2007
Posts: 27
Likes: 0
From: San Diego
26, my fiance and I are making pretty good money now but I'm not going to pay 40k for a GSR. I'd rather save up a little more and get a Corvette if I wanted to drop that much cash.
Last edited by OniKoroshi; Nov 7, 2007 at 01:04 PM.
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Newbie
Joined: Jul 2007
Posts: 25
Likes: 0
From: Australia
The MINIMUM age that Mitsubishi intended to market the Evo towards (regardless of the model year) is 24. The range for the car is 24-32yr old males who make 40k a year. Now the new Evo is moving towards the 30-45yr old bracket and a a family income of 100k+.