New sketch for the 2012 Evolution
The thing that makes it more stuck to that crowd for now is the chassis being leveraged in a SUV, and them dang NHTSA safety standards, for even Vette's. Four doors and 5 passenger ups the requirements, so unless they come out with a 2 seater, they've got to play by certain cost (shared chassis) and safety (NHTSA) business rules..
My dad is a 40+'er and he was considering getting an Evo and still didn't do it. I'm not sure exactly who Mitsu is targeting with these anymore. They've transcended the rice crowd with the price and style, but missed another demographic in the process.
Is there really more money in going "hybrid" or "futuristic"? I'd be interested in seeing some sales numbers model to model.
Is there really more money in going "hybrid" or "futuristic"? I'd be interested in seeing some sales numbers model to model.
While it's certainly "nice" to dream of the Evo returning to its roots, you know there's no way that would make sense from Mitsubishi's pov (or any other car company for that matter).
The entry level crowd might rejoice if the Evo returned to a more "hardcore" status but that's usually more influenced by price. All cars MUST get more expensive to keep up with inflation and the golden rule that the next generation is supposed to be better. Hence, better MUST equal higher price.
As the Evo approaches $30,000+ heights to $40,000 levels, do you think people who could comfortably afford that price want a stripped down, track ready car? Look at the competition within the same price range and see what amenities they offer.
1. Listen to music? Of any kind? It's going to need a decent stereo that will probably need MP3 capabilities, navigation, decent speakers and probably a sub. All that adds cost + weight. Even if you choose to go aftermarket you're still adding these things on. I own a first generation Ipod (which means I don't care as much about these things) and it's still something I use in the car.
2. Sound deadening. The rumble of an aftermarket exhaust is music to some and migraine inducing to others. Most people don't want to drive stock cars that require ear plugs.
3. Green. I'm not a tree hugger by far, but some people just don't realize (or won't accept) that this is the future. Sure it's fun to be "old school" and put on a redneck hat proclaiming you want a gas guzzling, non-catted, raced out vehicle but look at where it's gotten us. The same guy complaining about the price of gas doesn't realize that his high performance vehicle with black spots above the exhaust pipe is ultimately contributing to the same problem. You may choose not to care now or at all, but someday, your kids' kids' kids will.
4. Competition. Look at what your closest competitors are doing (ahem, Subaru, it that must not be named). And this isn't just about performance. The Evo already wins this department hands down so that certainly isn't what's lacking. How many people have complained about the Evo's relatively cheap and shabby interior? Hyundai makes (arguably) a better interior in its first generation Genesis for a much lower starting price. The BMW 1 and 3 series are not perfect vehicles but the cockpits of both cars are certainly upgraded.
5. Solvency. From a financial perspective, Mitsubishi is not a good car company. Many of them are/have been in trouble, sure, but Mitsubishi is closer to the bottom than most. So the introduction of the American Evo has done its job: built a fanbase that has, for the most part, continued to support the company. How many owners purchased the VIII, then the IX, and now the X? You may decide any future Evo models are not for you but you've certainly given them enough business for that model. Now that the Evo is more mainstream, it's time for the masses to purchase the car and hopefully its compatriots. The Evo never has and never will be the financial backbone of Mitsubishi. Their success as a company hinges on the sales of the rest of their fleet, not the Evo. Their focus is less "How do we make the Evo so much better each year" and more "How do we get more people to buy the rest of our vehicles?"
The entry level crowd might rejoice if the Evo returned to a more "hardcore" status but that's usually more influenced by price. All cars MUST get more expensive to keep up with inflation and the golden rule that the next generation is supposed to be better. Hence, better MUST equal higher price.
As the Evo approaches $30,000+ heights to $40,000 levels, do you think people who could comfortably afford that price want a stripped down, track ready car? Look at the competition within the same price range and see what amenities they offer.
1. Listen to music? Of any kind? It's going to need a decent stereo that will probably need MP3 capabilities, navigation, decent speakers and probably a sub. All that adds cost + weight. Even if you choose to go aftermarket you're still adding these things on. I own a first generation Ipod (which means I don't care as much about these things) and it's still something I use in the car.
2. Sound deadening. The rumble of an aftermarket exhaust is music to some and migraine inducing to others. Most people don't want to drive stock cars that require ear plugs.
3. Green. I'm not a tree hugger by far, but some people just don't realize (or won't accept) that this is the future. Sure it's fun to be "old school" and put on a redneck hat proclaiming you want a gas guzzling, non-catted, raced out vehicle but look at where it's gotten us. The same guy complaining about the price of gas doesn't realize that his high performance vehicle with black spots above the exhaust pipe is ultimately contributing to the same problem. You may choose not to care now or at all, but someday, your kids' kids' kids will.
4. Competition. Look at what your closest competitors are doing (ahem, Subaru, it that must not be named). And this isn't just about performance. The Evo already wins this department hands down so that certainly isn't what's lacking. How many people have complained about the Evo's relatively cheap and shabby interior? Hyundai makes (arguably) a better interior in its first generation Genesis for a much lower starting price. The BMW 1 and 3 series are not perfect vehicles but the cockpits of both cars are certainly upgraded.
5. Solvency. From a financial perspective, Mitsubishi is not a good car company. Many of them are/have been in trouble, sure, but Mitsubishi is closer to the bottom than most. So the introduction of the American Evo has done its job: built a fanbase that has, for the most part, continued to support the company. How many owners purchased the VIII, then the IX, and now the X? You may decide any future Evo models are not for you but you've certainly given them enough business for that model. Now that the Evo is more mainstream, it's time for the masses to purchase the car and hopefully its compatriots. The Evo never has and never will be the financial backbone of Mitsubishi. Their success as a company hinges on the sales of the rest of their fleet, not the Evo. Their focus is less "How do we make the Evo so much better each year" and more "How do we get more people to buy the rest of our vehicles?"
While it's certainly "nice" to dream of the Evo returning to its roots, you know there's no way that would make sense from Mitsubishi's pov (or any other car company for that matter).
The entry level crowd might rejoice if the Evo returned to a more "hardcore" status but that's usually more influenced by price. All cars MUST get more expensive to keep up with inflation and the golden rule that the next generation is supposed to be better. Hence, better MUST equal higher price.
As the Evo approaches $30,000+ heights to $40,000 levels, do you think people who could comfortably afford that price want a stripped down, track ready car? Look at the competition within the same price range and see what amenities they offer.
1. Listen to music? Of any kind? It's going to need a decent stereo that will probably need MP3 capabilities, navigation, decent speakers and probably a sub. All that adds cost + weight. Even if you choose to go aftermarket you're still adding these things on. I own a first generation Ipod (which means I don't care as much about these things) and it's still something I use in the car.
2. Sound deadening. The rumble of an aftermarket exhaust is music to some and migraine inducing to others. Most people don't want to drive stock cars that require ear plugs.
3. Green. I'm not a tree hugger by far, but some people just don't realize (or won't accept) that this is the future. Sure it's fun to be "old school" and put on a redneck hat proclaiming you want a gas guzzling, non-catted, raced out vehicle but look at where it's gotten us. The same guy complaining about the price of gas doesn't realize that his high performance vehicle with black spots above the exhaust pipe is ultimately contributing to the same problem. You may choose not to care now or at all, but someday, your kids' kids' kids will.
4. Competition. Look at what your closest competitors are doing (ahem, Subaru, it that must not be named). And this isn't just about performance. The Evo already wins this department hands down so that certainly isn't what's lacking. How many people have complained about the Evo's relatively cheap and shabby interior? Hyundai makes (arguably) a better interior in its first generation Genesis for a much lower starting price. The BMW 1 and 3 series are not perfect vehicles but the cockpits of both cars are certainly upgraded.
5. Solvency. From a financial perspective, Mitsubishi is not a good car company. Many of them are/have been in trouble, sure, but Mitsubishi is closer to the bottom than most. So the introduction of the American Evo has done its job: built a fanbase that has, for the most part, continued to support the company. How many owners purchased the VIII, then the IX, and now the X? You may decide any future Evo models are not for you but you've certainly given them enough business for that model. Now that the Evo is more mainstream, it's time for the masses to purchase the car and hopefully its compatriots. The Evo never has and never will be the financial backbone of Mitsubishi. Their success as a company hinges on the sales of the rest of their fleet, not the Evo. Their focus is less "How do we make the Evo so much better each year" and more "How do we get more people to buy the rest of our vehicles?"
The entry level crowd might rejoice if the Evo returned to a more "hardcore" status but that's usually more influenced by price. All cars MUST get more expensive to keep up with inflation and the golden rule that the next generation is supposed to be better. Hence, better MUST equal higher price.
As the Evo approaches $30,000+ heights to $40,000 levels, do you think people who could comfortably afford that price want a stripped down, track ready car? Look at the competition within the same price range and see what amenities they offer.
1. Listen to music? Of any kind? It's going to need a decent stereo that will probably need MP3 capabilities, navigation, decent speakers and probably a sub. All that adds cost + weight. Even if you choose to go aftermarket you're still adding these things on. I own a first generation Ipod (which means I don't care as much about these things) and it's still something I use in the car.
2. Sound deadening. The rumble of an aftermarket exhaust is music to some and migraine inducing to others. Most people don't want to drive stock cars that require ear plugs.
3. Green. I'm not a tree hugger by far, but some people just don't realize (or won't accept) that this is the future. Sure it's fun to be "old school" and put on a redneck hat proclaiming you want a gas guzzling, non-catted, raced out vehicle but look at where it's gotten us. The same guy complaining about the price of gas doesn't realize that his high performance vehicle with black spots above the exhaust pipe is ultimately contributing to the same problem. You may choose not to care now or at all, but someday, your kids' kids' kids will.
4. Competition. Look at what your closest competitors are doing (ahem, Subaru, it that must not be named). And this isn't just about performance. The Evo already wins this department hands down so that certainly isn't what's lacking. How many people have complained about the Evo's relatively cheap and shabby interior? Hyundai makes (arguably) a better interior in its first generation Genesis for a much lower starting price. The BMW 1 and 3 series are not perfect vehicles but the cockpits of both cars are certainly upgraded.
5. Solvency. From a financial perspective, Mitsubishi is not a good car company. Many of them are/have been in trouble, sure, but Mitsubishi is closer to the bottom than most. So the introduction of the American Evo has done its job: built a fanbase that has, for the most part, continued to support the company. How many owners purchased the VIII, then the IX, and now the X? You may decide any future Evo models are not for you but you've certainly given them enough business for that model. Now that the Evo is more mainstream, it's time for the masses to purchase the car and hopefully its compatriots. The Evo never has and never will be the financial backbone of Mitsubishi. Their success as a company hinges on the sales of the rest of their fleet, not the Evo. Their focus is less "How do we make the Evo so much better each year" and more "How do we get more people to buy the rest of our vehicles?"
The hardcore car is what brings me to the showroom. Even though i may leave with less... its still what grabs my attention.
EvoM Community Team Leader
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From: chicago, michigan, arkansas
price the hardcore track ready evo more expensive than the regular luxury evo if they want. that would make it more limited and desirable to those few who likes it that way(like the do with the 911 gt3 and gt3 rs). maybe if they bring the FQ versions instead as halo cars and the regular evo's for the rest of the market?
1 of 2 things will happen:
1) since the evo has always been based on the regular lancer then whatever weight/shape that is means the Evo will inherit. This means it gets heavier/slower over time
2) mitsu might decide to keep the evo, like the Nissan with the GTR, custom everything... meaning the price will skyrocket...
personally i think #1...
its ok - by the time it affects me I will be looking at a 911
1) since the evo has always been based on the regular lancer then whatever weight/shape that is means the Evo will inherit. This means it gets heavier/slower over time
2) mitsu might decide to keep the evo, like the Nissan with the GTR, custom everything... meaning the price will skyrocket...
personally i think #1...
its ok - by the time it affects me I will be looking at a 911
Evos never been about "fitting in" or being like the other car.
It's about as raw and driver oriented they can acheive.
IF they, (Mitsu) think that "blending in " is the future way, I surely think that there going away from there roots.
Give their engineer a blank of paper and tell them to conceive the evo 11.
Tell me after it's an hybrid....
(sorry about english mistake, I'm french Canadian,
)
It's about as raw and driver oriented they can acheive.
IF they, (Mitsu) think that "blending in " is the future way, I surely think that there going away from there roots.
Give their engineer a blank of paper and tell them to conceive the evo 11.
Tell me after it's an hybrid....
(sorry about english mistake, I'm french Canadian,
)
The next generation Mitsubishi Lancer EVO XI is starting to emerge, and according to the British press, the car’s powertrain will be a diesel hybrid. The 2013 Mitsubishi EVO XI hybrid was initially planed to receive the petrol hybrid powertrain from the PX-MiEV Concept.
What is The Evo XI? It will give drivers the option of driving in EV mode, though only for short distances, improving fuel efficiency and CO2 emissions. But it won’t be a namby-pamby eco-warrior. According to our source, the electric motor will be an upgraded version of the 63 hp permanent magnet synchronous motor used in the i-MiEV, and the 2.0 litre MIVEC gas engine is expected to generate around 320 hp. Depending on how Mitsubishi manages the power flow between the two, the Evo XI could effectively have up to 350 hp on tap. The current Evo makes do with a mere 291 hp.
Ralliart has been all but shut down, while plans for the next-generation Lancer Evolution have allegedly been put on hold. However, an inside source tells us that death reports of the next-generation Evo are premature. He informed us that there are still a few people within Mitsubishi who don’t want to see the company’s image car go away, and that development is underway on a plug-in hybrid version of the high-performance sports sedan. With the launch of the Outlander Sport compact crossover as well as the electric i-MiEV, it seems Mitsubishi Motors is intent on adopting a green image. Word from Japan is that the company is slowly scrapping its sporty-car program in favor of more economical products.
What is The Evo XI? It will give drivers the option of driving in EV mode, though only for short distances, improving fuel efficiency and CO2 emissions. But it won’t be a namby-pamby eco-warrior. According to our source, the electric motor will be an upgraded version of the 63 hp permanent magnet synchronous motor used in the i-MiEV, and the 2.0 litre MIVEC gas engine is expected to generate around 320 hp. Depending on how Mitsubishi manages the power flow between the two, the Evo XI could effectively have up to 350 hp on tap. The current Evo makes do with a mere 291 hp.
Ralliart has been all but shut down, while plans for the next-generation Lancer Evolution have allegedly been put on hold. However, an inside source tells us that death reports of the next-generation Evo are premature. He informed us that there are still a few people within Mitsubishi who don’t want to see the company’s image car go away, and that development is underway on a plug-in hybrid version of the high-performance sports sedan. With the launch of the Outlander Sport compact crossover as well as the electric i-MiEV, it seems Mitsubishi Motors is intent on adopting a green image. Word from Japan is that the company is slowly scrapping its sporty-car program in favor of more economical products.
If they are going with the crowd with this eco stuff then their slogan Different For A Reason is a big contradiction.There should have been a RS X not a SE I don't understand...I know they want to appeal to everyone.What do you do make a car for everyone, RS for the young SE for the adults.
If they are going with the crowd with this eco stuff then their slogan Different For A Reason is a big contradiction.There should have been a RS X not a SE I don't understand...I know they want to appeal to everyone.What do you do make a car for everyone, RS for the young SE for the adults.






