2004 EVO price!
Originally Posted by LUISC95GST
It's so maginificient that you don't even own one yourself : ) .
One thing that impressed me with my EVO salesman (other than the fact that he left me 6 mo. after he sold me the car) was his want to understand the EVO. Yes, the EVO is a nitche car. Maybe not to the Japanese and European worlds, but to America, it is!
So...after showing some interest in the EVO (and wanting to ditch my WRX) we both went back to our respective camps, and dug up a huge amount of data on what the car was, how to got here, why it got here, and such. After a couple of weeks...we compared notes, and found out that this car really was worth the extra $6000.00 above and beyond the WRX, so I purchased an EVO. In fact the dealer took in my immaculate (log book included) WRX at private party price and sold it the next day for $1000.00 more than I let it go for. (Networking works well in some worlds, eh?)
After getting used to the payments...I think I would have easily spent $1000.00 over MSRP for the EVO. Perhaps I'm the exception? The 10/100k mile warranty is probably the thing I most gripe about, but that's life.
I love the EVO and am happy to celebrate the RS, the new 'Regular' model (with LSD) (which is basically a GSR), and the MR! Perhaps Mitsu. will be smart and offer 'dealer' warrantied LSDs and ACDs, kinda like the STi parts you can buy for the WRX.
We should be grateful for the EVO...it has already done really well in motorsports for the past ten years. Japan, Europe, UK, and Australia did not HAVE to let the EVO come over. Pick up a UK mag. about cars...kinda like America's SCC, or the like. You'll always find some article about a WRX, or EVO. In the Top Ten Shootout in the UK last year (forgot which mag.) the EVO DOMINATED in quite a few classes. In fact I think it was an EVO 6. The EVO is WELL respected by those who KNOW cars. Not the regular Bimmer owner who usually can't tell why their car is worth $20,000 more than an eq. Cadillac. {Whachang! Shot across bow!}
I love my EVO, and you should love yours also.
Later,
jcnel.
So...after showing some interest in the EVO (and wanting to ditch my WRX) we both went back to our respective camps, and dug up a huge amount of data on what the car was, how to got here, why it got here, and such. After a couple of weeks...we compared notes, and found out that this car really was worth the extra $6000.00 above and beyond the WRX, so I purchased an EVO. In fact the dealer took in my immaculate (log book included) WRX at private party price and sold it the next day for $1000.00 more than I let it go for. (Networking works well in some worlds, eh?)
After getting used to the payments...I think I would have easily spent $1000.00 over MSRP for the EVO. Perhaps I'm the exception? The 10/100k mile warranty is probably the thing I most gripe about, but that's life.
I love the EVO and am happy to celebrate the RS, the new 'Regular' model (with LSD) (which is basically a GSR), and the MR! Perhaps Mitsu. will be smart and offer 'dealer' warrantied LSDs and ACDs, kinda like the STi parts you can buy for the WRX.
We should be grateful for the EVO...it has already done really well in motorsports for the past ten years. Japan, Europe, UK, and Australia did not HAVE to let the EVO come over. Pick up a UK mag. about cars...kinda like America's SCC, or the like. You'll always find some article about a WRX, or EVO. In the Top Ten Shootout in the UK last year (forgot which mag.) the EVO DOMINATED in quite a few classes. In fact I think it was an EVO 6. The EVO is WELL respected by those who KNOW cars. Not the regular Bimmer owner who usually can't tell why their car is worth $20,000 more than an eq. Cadillac. {Whachang! Shot across bow!}
I love my EVO, and you should love yours also.

Later,
jcnel.
i cant blame a salesman for trying to sell and make money but i have to agree salesmen are generally dogs. they have a nice list of tactics to trick you or take advantage of you and they will pull every ace in their sleeves to get you. now it wont guarantee you'll fall for any of them but it usually they'll get you on something if you arent a car enthusiate. here is some things they'll pull out...
1. the dealer markup is shown as a different category
2. throw you alot of numbers as they calculate the monthly plan for you, but slipping in such things as window VIN etching, extended warranty, underbody rust protection.... extremely high profit for the dealer...
3. sympathy vote, saying "hey we have to make a living too" when you deal aggressively
4. 'premium' road-side assistance, (basically paying 3or 4 times what you can get with AAA)
5. super high interest even though you quality for less (hey who cares, we can refinance)
6. increasing monthly payment (during financing)
7. asking you WHERE you found your info and refuting it (internet, other dealers....) and basically making you feel stupid and misinformed....
i mean i can go on and on..... these are just some of the tactics a dealer will pull out to pump money from you, only a small number of people will resist ALL of them. i've experienced all the tricks and more, as well as my friend who's a toyota dealer telling me a few more which seems off the wall illegal but hey im not here to rat anyone specifically lol
1. the dealer markup is shown as a different category
2. throw you alot of numbers as they calculate the monthly plan for you, but slipping in such things as window VIN etching, extended warranty, underbody rust protection.... extremely high profit for the dealer...
3. sympathy vote, saying "hey we have to make a living too" when you deal aggressively
4. 'premium' road-side assistance, (basically paying 3or 4 times what you can get with AAA)
5. super high interest even though you quality for less (hey who cares, we can refinance)
6. increasing monthly payment (during financing)
7. asking you WHERE you found your info and refuting it (internet, other dealers....) and basically making you feel stupid and misinformed....
i mean i can go on and on..... these are just some of the tactics a dealer will pull out to pump money from you, only a small number of people will resist ALL of them. i've experienced all the tricks and more, as well as my friend who's a toyota dealer telling me a few more which seems off the wall illegal but hey im not here to rat anyone specifically lol
Mifesto, believe me, here the price is what it is. We don't play games, because there's no point. Why would we give you a higher interest rate than you qualify for? The interest money doesn't go to us, it just goes to the bank that finances the customer. Here, you know what our cost is, and we will show you exactly what it will cost you. If you play those games with the customer you just make them mad and hurt any future business.
We rely heavily on the J.D. Power and Associates surveys, and for the last year we have lead our region in customer satisfaction, so we must be doing something right!
We rely heavily on the J.D. Power and Associates surveys, and for the last year we have lead our region in customer satisfaction, so we must be doing something right!
Originally Posted by ISellEvos
I get paid a monthly salary and a GT on all cars I sell. That means that I am guarenteed a certain amount for every car I sell regardless of gross. Therefore, all I care about is getting a price that the customer is happy with, and will do business at. Thus, I am not looking to screw the customer. However, the close minded perception that every is out to get you is what creates all the problems.
Originally Posted by ISellEvos
The holdback doesn't go to the salesman or the manager, it goes to the finance person, and if the car sits on the lot for long enough it doesn't even exist. I'm not here to try and sell cars, I'm just trying to learn a bit about my product and my clientelle.
Originally Posted by ISellEvos
If you come on to my lot, I'm more than happy to show you the invoice, and we will work from there. There is absolutely no reason for you to attack me on character just because of the profession that I have chosen.
I don't need to SEE the invoice. If I go to negotiate on a car, I already know what the dealer paid. I would highly recommend not to trust the invoice that a dealer will show you. In some cases they don't tell you much and in others they seem to be WRONG.ISellEvos, I'm not attacking you or your character. As I stated in my earlier post, I sold cars once upon a time as well. I am merely helping you to "open" your mind and be a better salesperson. There are certain realities that people aren't aware of unless you bring it to their attention. You have been duly notified...
ISellEvos, if your an honest salesman then you are but you are a rare breed. people hate salesman because they ARE dogs, you cant sit in front of your computer and try to convince every salesman is honest like you.
Well, obviously I didn't know it, but I am evil, and everyone I work with is evil as well. All I wanna do is Screw the customer, I mean it's OK for customers to come in and demand that they get the car for fifteen hundred over invoice because they are angelic (and thus always in the right) and everyone involved in sales is evil (and thus just looking for the next sucker to come on the lot. I'm glad that this forum has been so enlightening.
It's not the right of the customer to negotiate a price. The dealership doesn't have to come off of MSRP. It is set at that for a reason. I mean if you go to Wal-Mart to get a Grill do you say "that's too much, sell it to me at cost"? Of course not that would be rediculous. So why do people act like they are getting "screwed" to pay invoice, when the value of the vehicle is above it?
It's not the right of the customer to negotiate a price. The dealership doesn't have to come off of MSRP. It is set at that for a reason. I mean if you go to Wal-Mart to get a Grill do you say "that's too much, sell it to me at cost"? Of course not that would be rediculous. So why do people act like they are getting "screwed" to pay invoice, when the value of the vehicle is above it?
Last edited by ISellEvos; May 25, 2004 at 04:21 PM.
Originally Posted by ISellEvos
Mifesto, believe me, here the price is what it is. We don't play games, because there's no point. Why would we give you a higher interest rate than you qualify for? The interest money doesn't go to us, it just goes to the bank that finances the customer. Here, you know what our cost is, and we will show you exactly what it will cost you. If you play those games with the customer you just make them mad and hurt any future business.
The dealership WILL give you a higher interest rate than you qualify for because they SELL YOUR CONTRACT TO THE BANK! That's right, the dealer MAKES MONEY on the contract for directing your business to them AND for the interest rate they sell you. I really don't want to go in to how they make their money because it would get REALLY UGLY. I believe that a dealership is entitled to make a profit so let's leave it at that.
If the finance guy is worth his pay, he WILL PLAY THE GAME with EVERY CUSTOMER and help the dealership (and himself) make a WHOLE LOT OF MONEY. You make customers mad every day, you either don't realize it or don't care. Why do you think people HATE auto dealers? Again, no blame here... The sales process wasn't invented by you. You are just going though the motions.
Originally Posted by ISellEvos
We rely heavily on the J.D. Power and Associates surveys, and for the last year we have lead our region in customer satisfaction, so we must be doing something right!
Just trying to help you along in your sales career... Honesty really is the best policy.
Originally Posted by ISellEvos
Well, obviously I didn't know it, but I am evil, and everyone I work with is evil as well. All I wanna do is Screw the customer, I mean it's OK for customers to come in and demand that they get the car for fifteen hundred over invoice because they are angelic (and thus always in the right) and everyone involved in sales is evil (and thus just looking for the next sucker to come on the lot. I'm glad that this forum has been so enlightening.
Well, I guess you didn't read/HEAR a single thing I said above. This forum is enlightening, you just have to LISTEN to what people are saying.Don't tell someone to "open your mind" and then not hear a word they say.
No one is calling you evil. The salesperson is a vital and necessary job in capitalist societies. I'm trying to help you be a BETTER salesperson. You want to be good at your chosen profession? Here's the secret... BE HONEST. That's it. Don't play the game, know your product, and be STRAIGHT with the customer. BTW, it doesn't help to call potential customers "suckers" even if you are being sarcastic. The correct terminology even among salespeople is "up."
Originally Posted by ISellEvos
It's not the right of the customer to negotiate a price. The dealership doesn't have to come off of MSRP. It is set at that for a reason. I mean if you go to Wal-Mart to get a Grill do you say "that's too much, sell it to me at cost"? Of course not that would be rediculous. So why do people act like they are getting "screwed" to pay invoice, when the value of the vehicle is above it?
The customer DOES HAVE THE RIGHT to negotiate a price just like he or she has the right to WALK OUT OF YOUR DEALERSHIP. The dealership doesn't have to come off of MSRP, they'll just go out of business real fast. I'm sure the next TEN dealerships down the street would be more than happy to deal.
Wal-Mart was a really bad example. Do you know why? They already have THIN MARGINS and discount EVERYTHING from the start. BTW, the most successful dealerships employ a similar strategy. When you go to buy a grill at Wal-Mart you ALREADY KNOW you can't buy it anywhere else at a cheaper price.
People feel like they are getting screwed because of the sales process, not the price. Your job SHOULD be to realize the value in YOUR dealership and the product, not fight them to make a sale for $1.00 over invoice. Again, NOT your fault you are just going through the motions.
Originally Posted by ISellEvos
Husker EVO...give me a call it's an 800 number, i'd love to hear what you have to say.
If you have questions, you can PM me and I'll be happy to answer them as best as I can.


