burn.

 

bmws are not that great at all.... sure the m3 335i ect. are awesome cars... but the lower 3series models are not worth the money...there is no thrill...well not like the evo can give.

 

OK, help an idiot (me) out and explain the bolded part, please. Also, every one of these points from the article you linked looks to be a good thing. Like Mitsu is doing a lot better than they were last year, and that Lancer is selling better than it has since last September.

-- Lancer was the volume leader at 2,598. This was the best month for
Lancer sales in 7 months.
-- Galant sales were 1,402 for the month. Galant sales year-to-date are
up 16.8% compared to the first four months of 2007.
-- Eclipse Spyder sales were 803 in April, an increase of 42.4% compared
to April 2007.
-- Lancer Evolution sales were 364, up 14.5% for the month compared to
last April.
-- Consistent with the overall U.S. market, total Mitsubishi sales were
off 26.3% for April compared to April 2007 sales of 12,047.

So that to say, they are down, but not any more than they have been?

For all the rest of you, a Mitsubishi bash fest is not going to help us out IMO.

 

You're not an idiot...why say that? You're just reading the information from the Mitsu press release which is the best data they could present which is through rose colored glasses. Yes, when you look at those stats it looks like Mitsu is swimming in money and everything is alright. But, the fact is they were down 26.3% YOY for the month of April as a brand overall. They only sold 8,878 vehicles (vs. 12,047 last April). So, while some models seem to be doing well, the overall Mitsubishi brand isn't doing so hot...and they don't talk about that stuff in their press release because shareholders would freak out and the stock price would drop overnight. Finally, they aren't doing what is consistent with the overall US market when the overall US auto industry was only down 9% and Mitsu was down by 26.3%. Mitsu is falling at a rate 3 times as fast as the industry. So, times are tought for the industry...but even tougher in Cypress, CA.

Mitsu is also down 17.7% for the first 4 months of 2008 (35,959 in 2008 vs. 43,692 in 2007). The industry, overall, is down 9% for the first 4 months. So, Mitsu is declining at twice the rate of the industry...which is a rate faster than any other company (Chrysler group is 2nd worst at -17.6%).

So, yes, most brands are struggling...some aren't. But, Mitsu is doing worse than the industry overall. Which means they'll be in the red once again...which means less money for product development, less money for marketing and more and more dealerships will go bankrupt (which might actually be a good thing).

I've been working in the auto industry for 10 years. The stats that I pulled are from Automotive News (which is the auto industry trade bible). That magazine gets all the real stats from manufacturers...not just the sugar coated information they put in a press release that every other news outlet picks up. I would just provide a link to the article, but ya'll won't have access since you need a paid subscription. I've tried to attach the pages from the article...not sure how readable they will be.

 

I'm glad to be one of the 324!

 

Watch an NBA playoff game and you'll see a Mitsubishi commercial at every break.

 

Thanks adambl03!

 

I knew! it! , I even told my friends, EVO X wont sell as much 8 or 9 did! and i dont give a damn! Another thing service at mitsu! suck! and everyone knows that. Maybe if you would treat people with respect and appriciation, and fix their cars you could make more money!

Never go to mitsu for anything, find local shops and fix it there, its cheaper and people know alot.

 

Yeay, a pissing contest. I like how everyone cares for Mitsubishis well being but yet doesn't like them. I couldn't care less how well the company is doing, I don't work for them, I just wanted the EVO X.

I strongly dis-agree, especially in the handling department and rally.

 

Wow! Must not have read adambl03's last post of the break down of how Mitsu's overall brand isn't doing well. We're not even half way through the year and to jump to this type of conclusion so quickly would be...........well nevermind I will let you figure it out.

 

Were the 2006s even still being produced last April? It seems like a 14.5% increase that involved a new model release (with what appears to be plenty of volume) compared with whatever 2006s happened to remain on dealer lots is pretty poor.

 

The article also says:

Last time I checked there was no EVO produced for the model year 2007. So this statistic is flawed. Maybe they should compare Evo X sales to Evo IX sales for the month of April 2006. That would be more accurate.

 

I do not think the looks are the problem. Mitsu wanted to go upmarket with the car. But I think they missed their target and lost the hardcore enthusiasts (e.g. drag racers, racers). The car is heavier, and has a worse OEM tune than the Evo IX.

 

Southcoast was selling the fire out of IXs last April.

 

your avatar ftw!