The Ultimate 2009 Ralliart Thread mega merge
Canadian pricing
Americans might be interested to know that back in 2002, when our dollar was much more worthless, Canada was an excellent purchase opportunity with discounts up to 30%. Now that our dollar's at par, the dealers can't keep pace, because so many fools have bought into leasing cars that lease prices are guiding the markets now.
Personally, I'm very happy that Mitsubishi has managed not to let the gap get as large as others -- last time I checked, a loaded Prius was something like a 55% premium, while a Lancer GTS is still less than 25% more in Canada (hey, we are a smaller market, but it would be less galling if we weren't cheap-car paradise just six years ago!) Mitsubishi had an advantage, in that they weren't actually in the Canadian market back in 2002.
Anyway, my guess would be that a loaded Lancer Ralliart will sell for in the high $20k's US, while the same car will sell for the mid $30k's in Canada. Anything else, and it would either hurt Evo sales (being too cheap) or be a pointless intermediate model to buy (being too expensive). I guess I shouldn't be too confident they'll stick to their historical Canada-US margins; Mitsubishi Canada is likely to charge whatever they think the market will bear for the Ralliart -- the Subaru WRX (automatic + audio kit) sells for $35k in Canada.
Anyway, the upshot of it is that the manufacturers have set up so many barriers that the selection is really pitiful (for example, I could buy a new US Nissan Rogue, but not an Altima, and I wouldn't get a warranty on either unless they were more than six months used in the US). Most of the price differences are more than $10k, though, so a lot of people are still flocking to the US to buy what they can.
The main reason I'm buying a Canadian Mitsubishi for my next vehicle (a Ralliart, that's why I'm here) is because they're almost the only manufacturer that hasn't completely screwed Canadians on MSRP pricing (there's a difference, but it's within what I'd considerable reasonable, given that no one really knows where the Canadian dollar is headed). The Ralliart may not end up priced fairly (hard to tell), but at least Mitsubishi has been fairer than most.
SST hack won't be likely as the ecu is built in the damn thing.
as a stand alone product, the RA is one awesome car for the supposed price of 25k. it'd definitely chip away at sales of the Si, MS3, WRX, etc.
at the same time, the evo has enough exclusive content to make it worthwhile to buy over the RA. and not only that, the exclusive content seems to be the real enthusiast features, like AYC and S-Sport, that only an enthusiast would miss if gone. as a daily driver, the RA is not in need of these things, yet it still has plenty of trickle down tech in ACD, SST, etc.
well played hand by mitsu IMO.
makes sense though doesn't it? evo has the AYC, the S-AWC, S-Sport SST, brembos, etc.
SST hack won't be likely as the ecu is built in the damn thing.
as a stand alone product, the RA is one awesome car for the supposed price of 25k. it'd definitely chip away at sales of the Si, MS3, WRX, etc.
at the same time, the evo has enough exclusive content to make it worthwhile to buy over the RA. and not only that, the exclusive content seems to be the real enthusiast features, like AYC and S-Sport, that only an enthusiast would miss if gone. as a daily driver, the RA is not in need of these things, yet it still has plenty of trickle down tech in ACD, SST, etc.
well played hand by mitsu IMO.
SST hack won't be likely as the ecu is built in the damn thing.
as a stand alone product, the RA is one awesome car for the supposed price of 25k. it'd definitely chip away at sales of the Si, MS3, WRX, etc.
at the same time, the evo has enough exclusive content to make it worthwhile to buy over the RA. and not only that, the exclusive content seems to be the real enthusiast features, like AYC and S-Sport, that only an enthusiast would miss if gone. as a daily driver, the RA is not in need of these things, yet it still has plenty of trickle down tech in ACD, SST, etc.
well played hand by mitsu IMO.
*grumpy*


